Karen has been trained in SEO techniques including keywords and backlinks and can optimize any online content to get traffic to a website. She also has extensive experience writing advertising copy that persuades and converts. Projects have included online and print ads, email campaigns, online scripts, and packaging copy. She has an excellent command of English grammar and punctuation.
Karen enjoys researching and writing on new subjects, but she has personal outside interests in music, art, gardening, the outdoors, and corporate culture and leadership. She is a singer and instrumentalist with extensive music experience, loves to garden, and is a collage artist. Having owned her own business and worked for several national companies, Karen loves writing about corporate culture and leadership subjects.
Earned a B.S. in Journalism from the University of Maryland with a concentration in advertising and public relations writing
Karen has written articles and blogs on business subjects that include marketing, corporate culture, leadership, hiring practices, benefit packages, recruiting, and advertising. She has delivered these articles to both B2B and B2C companies. She has helped new small and large businesses create effective website pages. Clients have always been thrilled with her writing and communication skills.
Karen has written blog posts and web pages for several construction companies and related businesses like insulation and roofing. Some were through an agency and others directly for clients. She has researched and written on subjects like " Great Roofs in History" and "How to Minimize Disruption in Retail Construction." She has written landing and service pages and biographical staff pages, too.
Karen W. has written blog posts, articles, and web pages for real estate companies, retirement communities and services, native plant companies, and home improvement companies. Subjects have included curb appeal in real estate and how to choose native plants for a region. She has even written an E-Book on Retirement that was used as a premium for a website.
Karen has researched and written blog posts for clients in industries like architecture, building, eyeglasses, native plants, cosmetics, roofing, insulation, creative writing, physical therapy, audiology, real estate and many others. Subjects have run from the everyday like improving a credit score to industry-specific like the history of roofing. She loves to learn about and write on new subjects, writes clear, easy-to-understand blog posts that are well optimized and searchable.
Karen has written or edited landing pages for two agencies and several clients. The industries have included architecture, building, roofing, insulation, energy, painting, and other construction specialties. She knows how to research and use keywords, write copy that keeps a visitor engaged, and layout a page to its best advantage.