Jeff has written extensively for the healthcare, manufacturing, and professional services (accounting, legal, etc.) industries. He enjoys creating short-form content for web and social media that deliver real value to users, rather than fluff. To that end, he specializes in doing deep dives into topics to write authoritatively with the target audience in mind. Jeff is an editor at heart and loves internalizing style guides of all types to achieve compliance and the highest standard of quality for whatever project he takes on.
Jeff has a well-rounded background with interests and experience ranging from classical music to the latest developments in space science and consumer electronics. As a life-long learner, there isn't much Jeff won't find at least a little interested when researching for a project. Whether defining characteristics of different types of wood screws or distilling the process of auditing financial statements into 4 easy-to-read steps, Jeff is able to find delight in the process of communicating, teaching, and converting readers into active participants in the work he does.
Jeff worked at a public accounting firm specializing in audits for HUD properties and not-for-profit organizations for almost 3 years. His work at the firm included regular content publication on the website, which he also redesigned and updated. Topics included practical tips for financial statement preparation, changes in reporting guidelines, information about the audit process, and more.
Jeff worked at a manufacturing retailer owned by a global leader in plastics and filters. Much of the work focused on proofreading content developed by a content service, but some original content included highlighting differences in types of materials, benefits of product A vs. product B, and comprehensive descriptions of products with widely varying feature sets (i.e. bolts or knobs). Jeff has a working knowledge of the major product categories in the manufacturing space as well as developments in robotics, cobotics, and automation.
Jeff is a talented researcher with years of experience investigating topics as broad as eye creams to outsourced health insurance billing services. In the worst case scenarios, he developed thoughtful, original articles with very little prior knowledge or guidance from clients that sought to claim a keyword niche that hadn't already been carved out. At best, Jeff is a well-rounded and compassionate human being with a variety of personal experiences that lend authenticity to his perspective. Every article is thoroughly edited with an eye for style guide compliance and tone.
At both a marketing agency as well as in-house at various employers, Jeff regularly created, edited, or optimized content for search engines. These skills make Jeff an effective blog writer for any topic, as his research ability developed throughout his career makes him a fast learner and talented communicator.
Calls to action and eye-catching headlines. Clear, convincing value for your attention or information. Without a writer who understands what will grab your readers' attention, a landing page is less of a lead-generator and more of a bounce-rate booster. Jeff has extensive experience creating landing pages in tandem with design teams to ensure the content and visuals synergize for maximum effect.
Physical pieces of content still matter in today's largely digital world, and Jeff knows the difference a single letter can make in a person's day. Jeff has developed direct mail campaigns from content strategy to envelope stuffing and has a talent for creating unique and eye-catching content for mail.
Carefully researched information deserves the attention to detail that Jeff brings to every project. White papers are equal parts persuasive and informative, balancing data and evidence with compelling calls-to-action. Jeff is well-trained to handle the structure, verbiage, and audience analysis to help your case studies or research be as valuable and profitable as possible.