Amanda's specialties include blogs, web copy, e-newsletters, e-books, and white papers. She has written for a variety of industries including tech, healthcare, hospitality, visual arts, popular culture, and local/regional history.
She particularly enjoys the challenge of translating 'tech-speak' reports, data, and obtuse acronyms (why so many acronyms?) into a narrative that other humans can actually understand and relate to.
Superpowers:
- Narrative, engaging storytelling even in stat-laden pieces about the latest machinations in a small sector of the tech industry
- Developing a conversational, welcoming voice and tone for a blog to connect more deeply with a client's audience
Amanda is a wannabe farmer and spends her free time outside, cultivating a vegetable garden, honey bees, and chickens.
Once upon a time, she was a semi-pro level soccer player and still gets a small thrill when she scores on her elementary-age sons in their backyard pickup games. She has found that her understanding of athletic performance at an elite level--the dedication, team work, and hard work required for success--are attributes she brings to her career.
Amanda received a well-rounded, rigorous liberal arts education through Middlebury, which included multiple intensive writing seminars on everything from Jane Austen to Florentine Renaissance Architecture. She still finds herself remembering the writing tips given by those teachers all those years ago. Watch out for the passive voice! Vary your sentence structure! Amanda graduated Magna Cum Laude and was nominated to Phi Beta Kappa.
Amanda also likes to joke that she majored in soccer, as she was captain of the Varsity Women's team and a Division III All-American selection her senior year.
With 15+ years of experience working as an art museum curator and her background as a practicing artist herself, Amanda knows the art world, interior design spaces, gardening and landscape design and more. She has the visual skills to interpret great design and the vocabulary to articulate it to others. Why should people care about design? Connecting with other visual creative people is her sweet spot as these are her people and this is her language.
Since 2015, Amanda has worked for several IT clients on blogs, case studies, e-books, and white papers. For these clients, Amanda often takes a project from start to finish--completing both the writing and graphic design. She's a one-stop, one-woman content creation shop! It is her superpower to translate tech-speaky jargon (and all those acronyms) into plain language that resonates with her clients' audience.
Living in a vacation area herself, many of Amanda's past clients have been involved in the hospitality industry and her past work includes travel round-ups, small business profiles, travel tips, history features, and more. She prides herself on cultivating a welcoming, conversational tone that piques a reader's curiosity and engages them to read on.
Since 2015, Amanda has written blogs for several recurring clients in variety of fields ranging from IT, healthcare, and hospitality to small retail businesses, arts, and travel.
Amanda has been writing articles for regional and nationally distributed magazines since 2009. Topics include hospitality, travel, arts, culture, nature, conservation, homes, interior design, gardens and landscape design, and local history.
Amanda has worked on several recent e-book projects, specifically for tech clients. As an added bonus, she can bring her graphic design skills into play, eliminating the need to hire both a writer and a graphic designer. She's a one-woman, one-stop content creation shop!