With experience writing for audiences in fields like architecture, higher ed, zoology and conservation, healthcare, technology, and the arts, Adam is skilled at synthesizing complex information and communicating that to a variety of audiences, from experts with esoteric knowledge to the general public.
He is capable of adapting his voice, style, and tone to the brand and goals of clients in any sector, from punchy start-up marketing copy to authoritative white papers to emotional appeals for institutional giving.
Because of his diverse writing background, Adam is a very adaptable writer who can pick up new subjects quickly, enthusiastically diving into research to get up to speed.
Adam has an extensive background writing about art and culture in a variety of contexts and forms. He is passionate about human creativity and the connections and communities our creative practices can forge.
He is motivated by work that advances human flourishing in some way, whether through cause-based activism, marketing valuable products and services, or exploring awe-inspiring beauty.
More generally, Adam is endlessly curious and always eager to dive into new subjects, even if they are initially unfamiliar.
Adam has written for a range of non-profit clients, including cause-based organizations, higher ed, philanthropy, art, and culture. He understands the unique needs non-profit organizations have across the field (compliance rules, limited budgets, etc.) and their individual uniqueness within their areas of impact. He has demonstrated success helping non-profit orgs advance their mission in tangible ways.
As a freelance journalist, Adam has published hundreds of long and short articles, interviews, reviews, explainers, editorials, essays, and other reported pieces. He has interviewed countless subjects across a wide variety of fields and expertise, with an emphasis on arts and culture (musicians, comedians, filmmakers, visual artists, and other practitioners). Adam has a keen eye for what makes a story most interesting, providing readers with answers to questions they've pondered for years and provoking new questions that stick with readers long after they've finished reading.
Working in the communications field since 2009, Adam has written press releases, alerts, and event listings for a wide range of announcements.
As a practicing journalist, Adam understands what resonates with writers and editors and can tailor press release language to maximize their impact. He knows how to distill the important points of any messaging and incorporate them early in the release for optimal effectiveness.
Adam has managed the websites for major non-profit and corporate employers and clients, developing copy within the organization's brand voice with the audience's needs at the fore. He incorporates user-centered design and search engine optimization (SEO) to develop effective copy for inbound marketing. With a background in user experience and web design, he can draft copy that is integrated with visual layout for a holistic composition and smoother outcomes.
Adam is the author of Endless Endless: A Lo-Fi History of the Elephant 6 Mystery. He conducted more than 100 interviews, discovered unpublished photos, and pored over countless forgotten articles and other documents to produce a comprehensive history of indie rock's most mysterious and influential collective.
Through creative and empathetic methodologies, Adam's book reveals details about the collective that its own members didn't know about and finally resolves one of the biggest unanswered questions in music: why did Neutral Milk Hotel frontman Jeff Mangum disappear right when he was on the verge of rock stardom?