Home services, SEO
Writing
Sarah graduated from UT-Austin with a Bachelor's degree in journalism. During her time at the university, she worked at The Daily Texan as a general reporter, senior reporter and copy editor.
Sarah has extensive experience writing about the home services industry, especially in the areas of HVAC, plumbing, carpet cleaning, water softening, self-storage, and more. She received her expertise by working as a copywriter at a marketing firm that specializes in home services. Her favorite topics include smart home devices and anything that simplifies complex concepts for the average reader.
Sarah has extensive experience helping companies reach their business goals using compelling blog content. Most recently, she wrote a monthly blog for S&H Products, which sells nozzles and other equipment to firefighters. Her favorite topics were stories of heroism and how local departments can better stretch their budget.
Sarah has extensive experience writing about web development, including design, maintenance and troubleshooting. Most recently, she worked with Mackmedia Website Maintenance on monthly blog posts. She is able to write about these topics using first-hand experience as a website professional herself. Her favorite topics include tricks and tips and highlighting tools to make website management easier.
From small businesses to national brands, Sarah has helped companies develop blog content for nearly a decade. As a copywriter for a marketing firm that caters to small businesses, she strategizes, writes and reviews blog content on a daily basis. Her favorite topics include home services and search marketing.
As a search and content specialist for nearly a decade, Sarah has extensive experience creating web page copy. She aims for clean, informative copy that flows well and guides the reader to the next step in the process. Her favorite web page products include those for home services companies, as well as sites that sell marketing services.
As a career journalist prior to my online content work, Sarah has advanced expertise in what it takes to get a story publishes by a media outlet. Her process is to extrapolate the most compelling aspects of a business, then package it in a way that journalist will want to reach out to the business owner. Among her recent press releases is one regarding landscaping products, which resulted in being featured by a leading national publication.