Lisa specializes in media and culture analyses, skills honed during her studies at NYU and The New School. With almost a decade of experience as a digital director, she excels in digital marketing, digital strategy, opinions and commentary, and crafting informational/educational content on social media platforms, influencer marketing, branding, and creative partnerships. Her passion for music extends from personal enjoyment to professional expertise, while her immersion in the TV and film worlds through her agency role enhances her insights in these areas. Additionally, Lisa is skilled in academic writing and proofreading.
Lisa enjoys music and has been active in a band for almost ten years, playing piano and singing. Her favorite decade of music is the 1960s, but she loves everything from jazz standards to Kendrick Lamar. She is also a film lover, from classics to contemporary Oscar winners, and takes pride in having seen all the awards season favorites. Going to the theater is a ritual experience for her. Lisa is a voracious reader and probably the most active library card holder in her neighborhood, always coming out with a stack of 7+ books. She enjoys biographies, history, fiction, and cultural analyses, tending to stay away from dystopia, fantasy, and certain types of sci-fi. Her greatest interest of all is spending time with her young daughter, as watching her grow has been the most incredible experience of her life.
Previously handled social media and influencer marketing, in addition to press release and copywriting, for children's publishing company Little Hippo Books.
Lisa excels in writing strategic social media posts across platforms, a key focus of her current work and the bulk of her professional career. She adeptly integrates overall marketing objectives, brand identity, tone of voice, and target audience considerations into her content. Her expertise lies in creating engaging and effective social media content that aligns with clients' goals and resonates with their audiences.
Lisa excelled in writing website copy and descriptions for all recipes and products across five brands under a major national umbrella of CPG brands. Her expertise ensured that the descriptions were engaging, informative, and aligned with each brand's identity, contributing to a cohesive and compelling online presence.
Lisa has crafted engaging social media ad copy for a wide range of industries, ensuring messaging resonates with diverse audiences. Her expertise spans digital marketing, TV recaps, retail, holistic wellness, food, children's publishing, reiki, spirituality, hotels, CBD, wine, spirits, and NGO sectors, delivering impactful content for all placements, including meta platforms like Facebook and Instagram, as well as Google and YouTube.
Lisa has a talent for crafting compelling bios that capture the essence of individuals and brands. Her bios are tailored to various platforms, including social media, websites, and press releases, and have helped clients across industries establish strong, authentic identities. Lisa's skill lies in creating engaging narratives that resonate with audiences and convey the unique qualities of her subjects.
Lisa has written insightful blog posts on a range of topics, including a series highlighting female founders and journalists, as well as thought leadership pieces on social media strategy, influencer marketing, and creative content collaborations. Her writing explores diverse perspectives and provides valuable insights into these areas of expertise.
Lisa collaborated with author Catherine Epstein to create a series of e-books centered on spirituality, reiki, holistic healing, and mindful eating. Her contribution involved crafting engaging content that resonated with readers interested in these subjects, showcasing her ability to translate complex concepts into accessible and compelling narratives.
Lisa is also working on a series of social media marketing eBooks targeted to small business owners.
Lisa has crafted press releases for significant events, including the advent of the digital department at her current agency; the release of her eponymous EP; and the launch of Little Hippo Books' augmented reality line of children's books. Her press releases effectively conveyed key messages and generated interest in the respective announcements, showcasing her ability to tailor messaging to different audiences and purposes.