Debra specializes in a conversational writing style that feels personable and friendly to readers.
For technical projects or research-based content, she seamlessly shifts into an authoritative, informative style that helps condense complex information into easily-digestible content that educates.
Debra specializes in the following topics and areas of interest:
-Travel
-Health and wellness
-Mental health
-Business and entrepreneurship
-Digital marketing
-Lifestyle
-Gardening
-Interior and home design
Debra's interests may seem random, but many have become her favorite topics through content research for past projects!
Her interests include:
-Travel and vacation planning
-Lifestyle and home
-Health and wellness
-Mental health
-Beauty
-Home improvement and appliances
-Gardening and houseplants
-Humor
-Sports
-Parenting
-Sociology
The list is always growing! Debra sometimes feels that she discovers a new passion or area of interest on a weekly basis.
Debra graduated with Magna cum laude honors from MTSU with a Bachelor's degree in Professional Studies, focusing on the Healthcare Administration course group.
Debra has developed hundreds of articles on business, engaging readers in topics like entrepreneurship and customer service as well as branding and digital marketing to drive leads.
She's skilled with conducting subject matter expert interviews, condensing complex data into easily-understood content, and distilling essential business concepts into bite-sized, actionable steps for business owners and managers.
Debra has created an extensive range of content on appliances for the home, from dishwashers and washing machines to refrigerators and air compressors.
She's written in-depth reviews of appliances, repair guides, and comparison guides to help consumers make the best choice for their homes and workplaces.
Debra is a seasoned travel writer with hundreds of articles on destinations, trip planning, flights, rental cars, and budgeting for travel under her belt.
Debra has developed beauty content on a range of topics, including cosmetics, hair care, supplements, clean beauty products, sustainable and eco-friendly products, popular beauty techniques and trends, product reviews, and style guides. She is a self-described beauty geek who enjoys sharing tips, product recommendations, and techniques with readers in a warm, engaging voice.
Debra has extensive experience creating and editing real estate content for agents, investors, homeowners, and lenders. She has researched, planned, and written content about real estate careers, investment, software, lead generation, buying and selling tips, and more.
Debra's experience with outdoor and recreation content spans thrilling adventure travel guides, outdoor activity lists, festivals and events, games, sports, and product guides for outdoor gear, like hiking backpacks. She is an avid explorer who enjoys sharing content on all things recreation and outdoors with readers with a compelling, active voice.
Debra's 11-year experience as a marketing professional informs her approach to creating accurate, insight-packed marketing content for businesses looking to cover topics like lead generation, SEO/SEM, target audiences, content marketing, analytics, advertising, email marketing, and more.
Debra has covered health supplements and vitamins over a period of 4-5 years, focusing on beauty and wellness-related supplements that contribute to an elevated sense of well-being.
Most of her work in the supplement space has centered around haircare, hair loss, and men's health.
Debra's familiarity with the SaaS industry and past marketing roles at two SaaS companies positions her to create insightful, accuracy-driven content for Software as a Service brands. She specializes in showcasing product features, uses, addressing user pain points, and outlining potential pros and cons for users in clear, compelling language. She has extensive experience creating content for real estate, marketing, tax, and retail SaaS products.
Debra is passionate about medical topics including health and wellness. She extends her personal interest in medicine and health to create well-researched articles on a range of related topics.
From mental health to improving sleep with science, Debra utilizes peer-reviewed studies, product reviews, consumer data, and industry best practices to deliver accurate, easily-digestible medical content.
Debra has written thousands of articles on a range of topics. Most of her articles are within the 1,000-2,000 word range, with some research-based case studies being much longer.
Her articles have been published on authoritative sites like Forbes, HuffPost, Business.com, Salesforce.com, Tech.co, and more. You can also find her work on dozens of small business blogs and websites.
Debra has been creating thoughtful, engaging blog posts for small business and enterprise clients for 11 years. In that time, she has worked with clients in a range of industries, including real estate, travel, marketing, health and wellness, beauty, and outdoor lifestyles.