Iain's specialties include both SEO and journalistic content. His wealth of experience using Google Analytics and similar software make him an excellent choice for assignments that require finesse of search engine prioritization routines, while his experience in longer form reporting content allows him to excel in journalism over any topic.
Iain's writing interests are varied, but some notable examples include Boxing or Combat Sports, Political Journalism, Finance Journalism, Health and Nutrition, and Marketing Journalism. He also enjoys working on any project that can help expand his horizons and challenge him to use his wide range of skills to meet a unique goal.
As a retired professional boxer with a wealth of published content analyzing boxing and combat sports events as well as guidance on proper technique, training, and nutrition, Iain is at his most comfortable writing about sports. His ability to capture the essence of a sporting news topic or concept and present it in a legible, SEO-compliant manner is the bread and butter of his writing career, and it is bolstered by his professional credibility as a retired athlete. Having worked with Hykso's FightCamp for over three years to present both journalism and sports guidance-focused SEO content, Iain has a wide range of experience in sports journalism.
As an SEO copywriter, Iain has in-depth knowledge of SEO practices and the best up and coming trends to take advantage of. These include intimate knowledge of Google Analytics and other interaction tracking software, a large wealth of experience tracking and adapting to new trends, and an ability to explain these concepts in a manner that is easy to comprehend for readers of all knowledge levels. He has worked with RTL Digital Media to explain these concepts on their blog and has consulted for multiple firms about the basics of these practices.
Having worked with the lifestyle publication Living Magazine to present excellent advertorial copy for multiple clients, Iain is no stranger to the beauty sector. He has written multiple spotlights for spas, beauty clinics, and home renovation firms. This experience has made Iain very comfortable writing on a variety of the topics in the sector, and has given him great insight into his other areas of expertise as well.
Iain has written blog posts since the beginning of his SEO career in 2020, and is one of the first kinds of content he ever worked with. He has learned how to tackle the unique formatting challenges presented by blog posts such as framing and the correct use of negative space to avoid clutter, which makes him an ideal choice for a client seeking to improve the presentation and content flow of their blog.
Iain's experience with article writing overlaps significantly with his experience in the sports journalism sector, enabling him to easily keep up with a volatile and constantly changing news cycle and condense it into a well-presented, coherent article. This ability to condense and present information in a palatable format helps him excel in writing articles and other long-form content.