He has worked for over 9 years in content marketing, which has allowed him to develop various specialties, such as creative writing, copyright, persuasive writing, simplified writing, editing, reviewing, expanding and deepening existing materials, reworking content, structuring content strategies, mapping topics and keywords, structuring materials according to sales funnel stages, producing hybrid content, among others.
In addition, he has good communication skills, experience in dealing with complex and technical materials, the ability to adapt technical content for laypeople and produce different text formats in the same flow.
Work with different material models in order to expand knowledge in the area, as well as different market niches. Work with packages and projects in order to integrate content and monitor processes from start to finish.
He has worked with marketing content on different virtual platforms, social media, tools, etc. This is one of the areas in which he has written the most content, especially on Rock Content platforms. He has covered a wide range of topics in content marketing, inbound marketing, outbound marketing, loyalty marketing, growth marketing, influencer marketing, storytelling for marketing, among others. He has even produced special articles for the digital marketing magazine for Rock Content.
He has written articles on companies, recommended behaviors for entrepreneurs, innovations, day-to-day life in organizations, B2B, B2C, organizational departments, tips for finding new clients, among other topics. Because it is a broad field, he has developed materials for different market sectors and content for business departments.
He has worked on producing articles with career tips and guidance for a range of professionals in the market, both those involved in the day-to-day running of larger companies and those working in smaller practices and offices. He has also written articles on interview behavior, job placement, moving to a new city in search of opportunities, professional development, among other topics. He has a degree in Administration and experience in companies in different sectors, which allows him to add his own knowledge to the materials he produces.
He has worked with educational materials since the beginning of his career in content marketing, which is one of the fields in which he has produced the most articles and blog posts. This includes texts on teaching methods, new approaches to learning, socio-educational issues, socio-emotional education, day-to-day life in schools, issues related to higher education, tips for preparing for Enem and college entrance exams, among others.
He produced articles and materials that ranged from movie lists to texts about streaming services. He also developed content that linked entertainment to other fields. For example, articles with selections of movies, series, songs, etc. that serve as examples of the proposed themes.
He has worked on developing materials on business and personal finance, investments, taxation on financial assets, economic indicators and metrics, crypto assets and blockchain, stock exchanges, fraud prevention and detection, among others. He has professional experience in the finance sector, in addition to being one of the areas for which he has produced the most content in his career.
He has worked on producing content about games, gamification in companies, teams of influencers focused on games, payment methods in electronic games, among other topics. He has also produced articles in Spanish on the subject.
He has worked with content aimed at technology professionals, potential clients, business organizations, etc. He has produced materials that addressed the Internet of Things (IoT), Digital Twins, Artificial Intelligence, Big Data, VoIP, Machine Learning, Data Science, among others. He even produced an article on the functioning of algorithms in streaming services for Rock Magazine.
He worked on producing materials for B2B and B2C sales, recurring sales, the use of mental triggers and copyright in commercial strategies, audience segmentation for sales, the customer journey, among other topics.
He has worked on the production of articles, e-books, e-mails and other information technology materials. In this field, the topic of cybersecurity was one of the most involved in specific content and in broad articles that dealt with other aspects of IT, but touched on digital security. For example, selection of virtual protection tools, fraud detection, best practices to avoid cyber risks, differences between the main cybersecurity tools, types of digital attacks, etc.
He has also written articles on legal and legislative aspects related to cybersecurity.
He has worked on producing several articles for the legal, accounting and business media. This includes content produced based on laws, standards, rules and other legal aspects. For example, materials that address technology and law, marketing of professions with stricter codes of ethics, transportation standards, tax and fiscal issues, roles in Law, etc.
He has developed content on transportation technologies (RFID, barcodes, tracking systems, etc.), logistics indicators, supply chain, distribution processes, route planning, inventory management, modes, cross docking, etc.
He worked on producing content about government programs, taxes and taxation, fiscal rules, legislation, customs rules, government entities, etc. This is one of the fields in which greater care is needed, since laws and regulations are constantly changing.
He has worked on the production of numerous articles, e-books and other materials on e-commerce, many of which have listed important research data and studies from renowned sources. This segment has expanded considerably during the coronavirus pandemic, which has increased the relevance of content. In this case, common topics covered were industry figures, useful tools for online stores, omnichannel strategy, among others.
He worked on the production of materials for Human Resources, covering different topics in the area. For example, selection and recruitment, training, career development, benefits selection, tips for reducing turnover and absenteeism, guidelines for attracting and retaining talent, gamification in companies, among others.
He produced dozens of pieces of content about cloud computing, a technology that has become important for many companies. Several of the materials covered Cloud Computing with Big Data and other important technologies. In this way, the content covered interrelated subjects, in addition to common topics in the area, such as SaaS, PaaS, IaaS, hybrid cloud, etc.
He worked on producing articles on Artificial Intelligence, either in isolation or in correlation with other topics, such as machine learning, Big data, Internet of Things (IoT), etc. In this sense, he was able to link and present the effects and uses of AI in different market segments, in the materials he wrote.
He is also familiar with AI tools for content production, such as ChatGPT, MidJourney, Microsoft Design, and Copilot, among others.
He has produced articles and descriptions of computer products, such as printers and multifunctional devices, as well as materials on PABX, telephone exchanges, wearables, among other equipment.
He has produced a lot of content with guidelines for good relationships between parents and children. He has also written about tips for healthy relationships between family members, topics related to children's school life, points of attention regarding children's behavior, ways of dealing with teenagers, etc.
He has worked on producing content not only about mobile technology (smartphones, wearables, IoT devices, etc.), but also adapted for mobile media. This means developing content with good responsiveness, scannability, clarity and objectivity, among other features that make it easier to read on smaller screens.
He has worked on producing health and well-being materials, addressing the importance of exercise, good nutrition, healthy habits, body aspects, among other topics. He has written about innovations that help people have a more fitness lifestyle.
He worked on producing content about tourist attractions, what to do in cities famous for their cultural and natural attractions, cuisine from well-known regions, not-so-well-known inland cities, etc. He produced materials for aviation companies, travel agencies and other organizations with some connection to the sector.
He worked on the production of articles and other materials that directly or indirectly dealt with lifestyle. This includes materials on health and well-being, nutrition, good daily habits, the importance of the location of housing, etc.
He worked with materials related to the area, including production and selection of images, layout, logo development, among other elements in the field. He has the ability to combine textual and visual production, which contributes to the harmonization of different stages of marketing processes.
He worked for over 9 years producing blog posts on digital marketing platforms, including applications and other content. He also worked with magazines in the area, blogs, e-commerce, etc.
Throughout his career, he has produced content in three languages: English, Spanish and Portuguese.
He worked for over 9 years producing articles on content marketing platforms, including applications and other content. He also worked on other digital content platforms, in magazines in the area, on blogs, etc.
Throughout his career, he has produced content in three languages: English, Spanish and Portuguese.
He has produced e-books in different fields, especially on topics that required greater technicality and depth. He has experience in producing e-books and aggregated content, such as landing pages, marketing emails, among others. He prefers this type of content because it requires greater detail, attention and production time.
Throughout his career, he has produced content in three languages: English, Spanish and Portuguese.
He has worked with newsletters in content marketing strategies, with regular production. In some cases, he has also collaborated in the selection of informative materials, texts to update readers, attention-grabbing articles, inviting presentations, etc.
Throughout his career, he has produced content in three languages: English, Spanish and Portuguese.
Produced emails to promote, sell or provide information about products or services. Specialized in producing these materials together in order to enhance the objectives intended by actions, campaigns or content marketing strategies.
He has produced dozens of scripts for videos on content platforms in different countries.
He produced many landing pages, either individually or in conjunction with other materials, such as e-books.