Laura produces all types of marketing content for businesses, particularly blogs and website content. She writes content for print materials, reports, long-form content, papers, e-books and more according to client needs. With over 15 years of business, marketing and copywriting experience spanning a wide range of industries, Laura is confident in turning her skills to any number of topics.
Cryptocurrency and Fintech
Business change
E-Commerce
Health & Fitness (Laura co-owns a gym)
Non-profit (Laura also owns a charity)
Marketing
Doing business in overseas markets
1st Class Degree in European Business Studies, specializing in marketing, operational management, change management, and communications.
1st Class Degree awarded for a double degree that included two years of study at the partner institution in Rotterdam, The Netherlands. Spanned all relevant business topics, including economics, law, marketing, finance, organisational behaviour and more.
This qualification was taken via the part-time study route around work at United Utilities. My main topic area was organisational behaviour, followed by marketing and business practices. The qualification blended practical experience with academic insight and knowledge.
With a background in marketing management, Laura has written extensively on marketing topics for a variety of clients and audiences. From digital marketing in China to marketing technologies for consumer markets, Larura has a real passion for marketing and can communicate complex issues in a simple and engaging way that secures conversions.
Laura began her professional career as a graduate trainee for a large utilities blue chip. Over the years she has written extensively on green energies, sustainable technologies and energy consumer issues for a variety of clients.
Laura has been working in business and marketing for over 20 years, ever since graduation with a first-class honours degree in European Business Studies. This background gives Laura a professional edge when it comes to copywriting, with a deep understanding of the challenges and opportunities that face businesses, and the environment in which they operate.
Laura has written about cloud computing for businesses, spanning topics that include the benefits of the cloud, modern business applications, networking and infrastructure optimisation, IT training, IT security and more.
Laura has a real passion for personal finance and fintech, and has produced papers, blogs, website content and articles on topics such as personal investment, money management, cryptocurrency, fintech services, ethical investment and more.
Laura has a real passion for personal finance and fintech, and has produced papers, blogs, website content and articles on topics such as personal investment, money management, cryptocurrency, fintech services, ethical investment and more.
Laura has written extensively on topics that relate to office life, with subjects that include office wellbeing, office design, office consumables and office optimization for profitability and employee health. With an academic background that includes particular expertise in organisational behaviour, Laura is well-placed to understand the issues of office life, and the solutions that business clients can provide.
Laura has written for clients in the pharma industry, to produce web content, articles, blogs and research papers on issues such as pharma manufacturing, product development, research outcomes, marketing and more.
Laura co-owns a gym and has a passion for health and wellbeing. She has produced digital and print copy on a variety of health topics, including natural supplementation, wellbeing products, natural beauty, sports supplementation and more.
Laura has written blogs, website copy and more for clients in the construction industry, including recruitment agencies, property developers, haulage and logistics firms, construction technology and intelligent design consultancies. Laura is interested in the field and brings this interest to her work; creating engaging copy that converts customers and engages audiences.
Laura has been writing blogs for around 15 years for clients across all industries. She primarily writes blogs for SMEs looking to build their SEO, engage with customers and show thought leadership. Laura writes blogs that engage, inform and convert, and always makes sure her clients are delighted with the end result.
Laura has been writing business web pages for various clients for over 15 years. Laura can write SEO-friendly web copy that converts customers, engages varied audiences and meets search engine needs for ranking. With a good understanding of web page structures, UX and design considerations, Laura can write web copy that helps businesses build a more successful website.
Blogs and articles are the primary output of Laura's freelance copywriting work, and she writes for businesses across B2C, B2B and third-sector industries. From 'how to' blogs to news articles, Laura produces engaging, accurate and effective copy that meets the brief, and secures necessary conversions.
Laura has written case studies for professionals, B2B and B2C businesses, helping to build reputations and share credentials with target audiences. Laura has a natural eye for detail, a flair for messaging and an excellent ability to remain within word counts, particularly where print work is concerned.
Laura formerly managed an in-house graphic design team for a large non-profit with twelve client business areas. A large part of this role involved producing content for marketing brochures. Laura can write for any product, service and audience, working to detailed briefs and meeting design requirements to deliver high-quality print work.
Laura has written white papers for mobile/digital, eCommerce, fintech and cryptocurrency industries. With a robust academic background and significant business experience, Laura is well-placed to write in-depth, highly-professional white papers for a variety of audience and client needs.