With experience in digital marketing and copywriting, Natalie finds her interests lie in writing SEO blog posts and websites, as well as editing content in multiple formats. Her talents involve writing from scratch with a good brief or assisting a client in organising and polishing their thoughts into great copy. Whipping copy into shape is a challenge she takes on with great heart.
Formerly trained as a journalist, Natalie loves learning about all things human interest and the wonders of the world. From nature and wildlife, to cultural, medical, and the human mind – she has an interest in what makes others tick and how it rocks their worlds.
Natalie studied at Rhodes University, one of South Africa's top schools for journalism. She took a variety of media courses but chose to specialise in video editing for her love of visual documentaries. She supplemented her studies with anthropology, linguistics, and English, as well as participated in leadership and various student media organisations.
From ornamental to edible gardening, pest control and more, Natalie has written for a number of solutions-based companies and nurseries around South Africa. The projects included SEO blog posts, email newsletters, social posts and ads, print and event material, as well as fresh product and company branding. As an avid gardening enthusiast herself, she takes great care to research for fellow interested readers.
Whether it's a product or service promotion, an informative how-to guide or a motivational piece, Natalie writes blog posts with organised consistency and thoroughness for readers to get the most out of the client's piece.
With the world diving into digital marketing since the lockdown of 2020, website creation and copy content this now more important than ever! This means that websites need to answer the most important questions for potential clients and readers, with user-friendly layout and copy that informs and motivates readers with a call to action. Natalie does all of this - with a special set of approaches to ensure the information is unique and signature to the client's needs.
From creating content as a journalism and media student to a professional agency copywriter and now freelancer, Natalie takes a client's brief and transforms their ideas into fully researched and written pieces. Depending on the article type (light or more intensive research), these pieces will be carefully customised for tone, audience, brand voice and other requested specifications.
Previously haven written for a large garden and home solutions company, Natalie has sifted through loads of material, transforming them into a series of rewarding and informative eBooks. These guides served as seasonal references to get the most quality out of the garden while keeping pests away. Some pieces were published biannually or yearly as required, which meant a constant reworking of materials to keep up with the latest products and trends from the clients' findings.