Merry's specialties include web content, blog writing, content strategy, and scriptwriting.
Her niche industries include marketing, IT/Technology, SaaS/PaaS, and business management.
She's also well versed in personal finance, career development, legal copy, and healthcare/medical.
Merry is an active volunteer in her area, having held positions on her children's school board, the art appreciation department, and the band board. She has a background in website configurations and basic HTML and has worked extensively in the association conference management field.
Her background is in fiction writing and she is currently working on her first novel. She ran a fiction writing blog from 2006-2013, reads voraciously, and enjoys talking about literature whenever the opportunity arises.
Merry attended Columbia College in Chicago, focusing the majority of her coursework on Fiction Writing. During her time there, she carried a full schedule of largely writing and fiction related courses, having completed her basic requirements in Junior College.
Merry’s written widely on business topics such as marketing, hiring, employee management, and organizational issues. Her business writing falls into two categories – articles and blog posts aimed at further education for entrepreneurs and management, and actual business writing – reports, correspondence, internal and external documentation.
Business topics she’s written on include: revenue cycle management, marketing, staffing, organization, technology and IT.
Merry has written hundreds of eBooks, blog posts, and articles around the subjects of SEO, content marketing, and social media marketing. As a freelance writer, she entered the field as SEO was just starting to take hold and tons of sites were "stuffing" content with SEO keywords - a practice she always felt was short-sided. Her knowledge of website and social media marketing grew along with the evolution of content marketing. It's an industry she enjoys working in and learning about.
Merry is well-versed in using these skills on her own platforms which include Facebook, blogging, twitter, and LinkedIn. She enjoys sharing her knowledge in creative endeavors with her clients.
Technology, software, SaaS, PaaS, and IT are all industries Merry has written in extensively. Her greatest asset is the ability to explain protocols and programs for the user.
A good deal of her content in this arena is marketing related - expressly written to educate and entice new customers.
Many of Merry's clients are SaaS and technology companies that develop offerings for businesses in healthcare, manufacturing, marketing, and the financial industry. Several of her clients work with digital transformation and document management.
Prior to returning to writing full time, Merry worked as an accounts manager in an IT company that specialized in association conference management. Her background includes website configurations, quality control, and data management.
Technology, software, and IT are all industries Merry has written in extensively. Her greatest asset here is the ability to explain protocols and programs for the user. Most of her content in this arena is copywriting, expressly written to educate and entice new customers. She’s also written widely on technology and web management for the healthcare and marketing industries.
IT became a niche industry for Merry because she has a background in website configurations. She likes to joke that she knows just enough to be dangerous. This is why she enjoys it. Most of the target audience need actionable information that will help them with cybersecurity and to update their IT needs, but they don't understand the industry jargon. Being able to translate the necessary information in a way that's accessible and engaging is important. Concise and well-crafted copy helps wonderful companies in this field really connect with their clients.
For IT clients, Merry has written blog posts, social media posts, website landing pages, email campaigns, and longer content, such as eBooks and Pillar pages.
Technology, software, SaaS, PaaS, and IT are all industries Merry has written in extensively. Her greatest asset is the ability to explain protocols and programs for the user.
A good deal of her content in this arena is marketing related - expressly written to educate and entice new customers.
Many of Merry's clients are SaaS and technology companies that develop offerings for businesses in healthcare, manufacturing, marketing, and the financial industry. Several of her clients work with digital transformation and document management.
Prior to returning to writing full time, Merry worked as an accounts manager in an IT company that specialized in association conference management. Her background includes website configurations, quality control, and data management.
You’ll notice medical writing is highlighted on Merry’s profile. The health industry is an extension of this niche market for her. She’s written widely on topics related to health for the patient/consumer. This content includes blog posts and newsletter content for patients, as well as stand-alone content for the consumer.
Some topics Merry’s written on include fitness, dietary topics for holistic wellness, home care for specific conditions, and elder care.
Merry also writes widely on aging in place and content for those caring for elderly parents and family members.
Medical writing is one of Merry’s niche industries. She’s written hundreds of pages of content for physician’s offices and healthcare organizations. Her topics range from professional publications directed at CFOs and the organizational staff of large healthcare organizations, as well as content intended to aid in marketing outreach for private practices. She’s worked with numerous agencies and clients to develop cohesive content marketing plans for better patient engagement. Merry specializes in writing about current changes in the medical industry and the intricacies of regulatory compliance, revenue cycle management for healthcare organizations, marketing for healthcare, and topics related to technology/IT for small practices and large organizations.
Some specialties Merry’s worked with include: chiropractors, pediatricians, OB/GYNs, ophthalmologists, dental practices, general practitioners, orthopedic surgeons, hospitals, and clinics.
Merry’s worked extensively on content for various law firms across the country. Topics she’s covered include elder law, estate planning, family law, personal injury law, worker’s compensation, and criminal law. Many of Merry’s clients include large and medium sized law firms, as well as online businesses. She is adept at researching the local and regional differences in statutes for the location.
She specializes in web content aimed to communicate the intricacies of legal questions for prospective clients in a language that they can understand. This is a fine balance because the content must remain professional, as well as conversational. She excels at creating legal content that’s both promotional and informative.
Merry’s written hundreds of articles and blog posts for the real estate industry. This content includes property descriptions, neighborhood profiles, and value packed content for first time homeowners. She specializes in creating pieces that capture the flavor of existing neighborhoods to give prospective buyers an idea of local attractions.
Technology, software, and IT are all industries Merry has written in extensively. Her greatest asset here is an ability to explain protocols and programs for the user. Most of her content in this arena is promotional, expressly written to educate and entice new customers. She’s also written widely on technology and web management for the healthcare and marketing industries.
Technology, software, and IT are all industries Merry has written in extensively. Her greatest asset is the ability to explain protocols and programs for the user. Most of her content in this arena is copywriting, expressly written to educate and entice new customers.
Merry's clients in IT tend to be managed service providers and IT Services and much of her content in the last few years has centered on cybersecurity.
IT became a niche industry for Merry because she has a background in website configurations. She likes to joke that she knows just enough to be dangerous. This is why she enjoys it. Most of the target audience need actionable information that will help them with cybersecurity and to update their IT needs, but they don't understand the industry jargon. Being able to translate the necessary information in a way that's accessible and engaging is important. Concise and well-crafted copy helps wonderful companies in this field really connect with their clients.
For IT clients, Merry has written blog posts, social media posts, website landing pages, email campaigns, and longer content, such as eBooks and Pillar pages.
Merry writes about beauty in all of its facets. From the self-empowering message that beauty is an outward sign of a person's inner happiness, to tips on dressing, makeup, and overall well-being. Popular pieces she's written in this industry include "how to" and listicles.
Merry's specialty is in writing web content and product descriptions for eCommerce sites in the beauty industry. Samples of these include cosmetic and skincare suppliers, boutiques, beauty salons, and cosmetic surgeons.
Merry specializes in writing about personal finance and finance for the family. Her favorite topics surround ways for individuals and families to better manage their budget to live a fuller life. She's written newsletter content and articles in the real estate and insurance industries to help prospective clients save for their first homes, add to their retirement fund, and budget costly repairs. She's also written on family finance for parenting venues.
In Merry's work with business writing and the medical industry, she's often written on revenue cycle management and other topics of interest to fiscal sustainability.
With a broad range of business and human resource knowledge, as well as an excellent ability to research minute details, Merry writes compelling materials on the subjects of career training and success.
Merry's worked with various temporary employment agencies and HR management firms to create web content on career advancement, education, and preparation for employment interviews. Pieces include website landing pages, resource sections, full eBooks, and blog posts. She's also written extensively on hiring practices and topics related to employee management.
With a broad range of business and human resource knowledge, as well as an excellent ability to research minute details, Merry writes compelling materials on the subjects of career training and success.
Merry's worked with employment agencies and HR management firms to create web content on career advancement, education, and preparation for employment interviews. Pieces include website landing pages, resource sections, full eBooks, and blog posts. She's also written extensively on hiring practices and topics related to employee management.
Merry has also worked extensively with thought leaders, business owners, and influencers to create coursework, modules, ebooks, blog posts, and marketing campaigns to promote their learning initiatives. For some examples of her work in this area, her profile includes a script written for a learning module and a blog post (under the Business tag) for the University of Texas on Managing Conflict in the Workplace.
Blogging is the medium that sparked Merry's writing career. She started blogging in 2005 as a hobby on a community blogging network. After learning the basics, she built her own blog and expanded to include guest posting, ghost blogging, web content, and beyond. She feels a great blog post can be more conversational than straight article writing and far more interactive for the readers.
Since beginning her blogging career, the field has changed extensively and a variety of new voices have taken center focus. Her favorite form of blogging is conversational. Though she has developed many lengthy blog posts that offer a more informational and authoritative tone. She excels at writing to the voice of the publication.
Merry excels at building a blog strategy that includes SEO keyword research and expertise in using SEO effectively in content. She believes that the quality of the content and a targeted approach to make sure that the searcher's needs are being met are the two most fundamental requirements for a good blog post.
Merry's articles have appeared in regional parenting magazines and online venues under her byline, as well as hundreds of ghostwritten articles for various clients. She employs a diverse range of voices to fit the type of publication and audience base. Merry's articles are meticulously researched, including sources and citations when applicable.
Some niche industries she's worked in extensively include healthcare, marketing, and business. Merry enjoys writing to a wide range of subject matter, though some technical specialties fall outside of her expertise. Please feel free to contact her if you don't see something on her profile in your niche. She's always happy to answer questions and can often recommend other writers for subjects beyond her scope.
Merry excels at web content and it’s her favorite form of writing. There’s a delicate mix of conversational tone, ability to capture voice, and the ability to integrate SEO keywords and best practices into the web page. Merry has written landing pages for hundreds of businesses and organizations across numerous industries.
She continually updates her knowledge on content marketing so that her clients benefit from current best practices. Her clients include agencies and small businesses.
Her web content includes: home pages, about pages, resource sections, blog posts, services pages, and promotional content.
Industries she’s written web content for include: construction, plumbing, fire and flood restoration, electric, concrete, manufacturing, marketing, business services, pharmaceuticals, physicians, insurance, legal, and IT.
***Please Note***
Script Writing Fee: $75 per minute (150 words)/ 50 cents per word.
Merry brings a background in fiction writing to her script writing arsenal. What this means for the client is that their scripts are conversational and natural. You won’t worry over your subject sounding awkward or unrealistic.
Video is one of the best ways to market your business and services online today. And no matter how comfortable you are in front of a camera, a professionally written script is your best asset to clarify your message for your audience. Viewers make their decision on whether to watch your video within the first few seconds. Let Merry’s expertise help you to grab audience attention immediately, and keep them riveted all the way through to conversion.
Merry has ghostwritten dozens of eBooks and full length books. With an educational background in fiction writing, she excels at capturing the voice of the speaker. This allows Merry to create content which resonates with her client’s unique voice and branding.
She started her career writing longer eBooks for private clients. This content ranged from 20,000 to 40,000 words and ranged in industry. She enjoys working on longer content and has worked with a number of non-fiction topics.
EBooks have become an excellent marketing tool for online businesses. If you’re looking for longer, value-packed content to build customer loyalty, a free or reasonably priced book is a fantastic tool. Books allow you a platform to better showcase your expertise. You might also consider contracting an eBook to cover internal protocol or to document policy.
Her specialties include marketing, self-help, IT, education, staffing, and business topics.
Merry has ghostwritten dozens of eBooks and full length books. With an educational background in fiction writing, she excels at capturing the voice of the speaker. This allows Merry to create content which resonates with her client’s unique voice and branding.
She started her career writing longer eBooks for private clients. This content ranged from 20,000 to 40,000 words and ranged in industry. She enjoys working on longer content and has worked with a number of non-fiction topics.
EBooks have become an excellent marketing tool for online businesses. If you’re looking for longer, value packed content to build customer loyalty, a free or reasonably priced book is a fantastic tool. Books allow you a platform to better showcase your expertise. You might also consider contracting an eBook to cover internal protocol or to document policy.
Her specialties include: marketing, self help, parenting, education, arts and crafts, staffing, and business topics.
A great white paper is really a combination of report/business writing and great marketing. Merry excels at both forms of writing and having recently turned her attention to writing white papers, finds these assignments stimulating and fun.