Alex specializes in deep field research on the state of the art in the digital marketing for e-commerce space. In the collection of this data, Alex pools the information into a funnel to present the most relevant and useful information to the reader. Alex also markets his own newsletter as a way to test forms of effective email copy, with much success.
Alex has a passion for organizational structures and how they work. The small business is one such organization that projects itself into the world through its marketing channels. These fundamentals have become Alex's primary craft, particularly its effectiveness, or lack thereof. When he is not reverse engineering digital marketing techniques, he is attempting a photorealistic art masterpiece as a dedicated graphite artist.
Having written many blog posts and articles on e-commerce marketing, Alex has tailored his content to educate his audience on the intricacies of marketing for the online business owner. These helpful and informative posts are designed to help the online store owner to apply effective techniques and increase traffic and visibility to their store.
Alex has been able to build an original newsletter and gain subscriptions and new email addresses. Treating the subscriber's inbox as a restricted area, Alex has crafted clever headlines and email copy to capture and maintain the reader's attention. Alex prides himself in being able to reach a 33% open rate of his email outreach and newsletter efforts.
Alex has written a variety of blog posts for several platforms. These topics have ranged from history, science, and digital marketing. Combining keywords with SEO, these blog posts were able to attract new and unique visitors looking to learn more about ecommerce and how to expand their online presence.