Joel has a breadth of skills that cover the many aspects of writing in business and marketing. He has conceptualized, written, and managed all forms of writing from technical, copywriting, blogs, persuasive, email, SEO, webpages, product descriptions, white papers and guides.
Joel's interests span many different areas of life fueled by curiosity and a desire for being a life long student.
He has an intimate understanding of music history, music theory and song crafting. Joel also sings and plays many instruments with a focus on guitar.
Joel would also describe himself as a techno futurist. He is passionate about technology and how it is changing the way we interact with each other. In particular, blockchain has become an exciting topic that covers many, many different marketplaces.
Another particular interest of Joel's is backpacking. He has backpacked over 500 miles on the Appalachian Trail. He is an outdoor enthusiast and embraces the transcendentalist nature of great thinkers like Emerson and Thoreau.
Along with backpacking, Joel enjoys other endurance sports like triathlons, rucks and spartan racing. This has also led into other areas of health including diet, nutrition and exercise.
Joel has spent time studying philosophical works that span from the classics in Plato, Epictetus and Aurelius to contemporary thinkers.
Goldey Beacom offered a tremendous experience in many different areas that have allowed Joel to gain a more complete understanding of business modeling. Classes included: Finance, Accounting, Calculus, Computer Databasing, Operational Management, Humanities, Psychology, Sociology, Marketing, Human Resources and so much more.
Joel has over 10 years of experience in Healthcare from field staff management to corporate leadership. Here are a few brief job descriptions -
Field Office Manager
Managed, tracked and coordinated a 1400 hour weekly caseload, assisted in growing profitability through long-term relationship building and follow-up with clients, referral sources, payors and community organizations. Maintained fiscal management by coordinating the billing and processing of services and monitoring metrics (admissions, referral sources, referrals rejected by reason, etc.) while supervising, supporting and coaching field employees.
Field Office On Call Manager
Responsible for coordinating home health care services for our clients while the office is closed. Triaging all calls for the office, address them accordingly, and document them on a call log to be forwarded to the office staff after each shift. Typical calls include questions from families, direction requests, call outs, potential clients, and care-givers (RNs, LPNs, HHAs) seeking employment with the office.
Corporate Leadership Role -
Enterprise (25+ states, 3 countries) paid digital marketing operations, C-Level Digital Reporting
Develop Inbound, Digital Marketing and recruiting strategies for $2Bn revenue company, Strategy, Development and Management of all PPC(20x ROI), DMP/DSP rule-based targeting and bidding, Programmatic, Stay up-to-date with Digital Media Trends and Innovations, Data mining to make recommendations that will increase ROI, decrease CPL/CPA, Deliver formal and informal presentations to educate (250+)service offices and internal teams, Web Analytics for market segmentation & dynamic user landing experience, MvT/AB Testing, Tag Management, Event Tagging, SEO, National multi-channel IVR phone routing and analytics integration.
Joel ran search marketing for a large healthcare company for many years before offering it privately to other companies. His knowledge in the field is current and extensive. Joel has been active in search marketing for 15+ years.
Joel ran search marketing for a large healthcare company for many years before offering it privately to other companies. His knowledge in the field is current and extensive. Joel has been active in search marketing for 15+ years.
Here is a brief job description from his career.
Enterprise (25+ states, 3 countries) paid digital marketing operations, C-Level Digital Reporting, Develop Inbound, Digital Marketing and recruiting strategies for $2Bn revenue company, Strategy, Development and Management of all PPC(20x ROI), DMP/DSP rule-based targeting and bidding, Programmatic, Stay up-to-date with Digital Media Trends and Innovations, Data mining to make recommendations that will increase ROI, decrease CPL/CPA, Deliver formal and informal presentations to educate (250+)service offices and internal teams, Web Analytics for market segmentation & dynamic user landing experience, MvT/AB Testing, Tag Management, Event Tagging, SEO, National multi-channel IVR phone routing and analytics integration
As a lifelong learner, Joel continues to pursue the best techniques to create skillfully put-together content that creates balance with the layout and clearly communicates your message.
Joel has been an industry expert for over 10 years in the digital space. His investment in training with Billy Gene, Russell Brunson, and programs like Traffic and Funnels have helped define a skill set you will not find with anywhere else.
Joel's experience in blog posting is unparalleled. With over a decade of experience in developing blog post content, Joel has mastered the art of varied styles of writing to match the editorial and brand standards required to communicate the "voice" of the client.