Hanna specializes in marketing and sales content, both short and long-form. She's created blog posts, eBooks, whitepapers, case studies, tutorials, social media posts, and more for clients in a variety of industries. She has two young children at home and enjoys creating content for clients in the Parenting/ Children space as well. Hanna is a fitness aficionado and enjoys applying her knowledge to targeted content for clients in the health and wellness sector.
Hanna's interests include:
- Copywriting
- Photography
- Social Media
- Marketing
- Fitness
- Health and Wellness
- Parenting
- Real Estate
Hanna completed her undergraduate degree at Northern Arizona University. She majored in Photojournalism and minored in Public Relations.
Hanna went back to school to pursue a Masters in Communication in 2012. The program was accelerated and she finished with a 3.7 GPA in 1 year.
From creating a fitness routine to the best activewear on the market, Hanna has her finger on the pulse with creating and leveraging fitness content to boost your expertise in the field.
As a mother of two children under 5, Hanna is a living and breathing guidebook of all things kids and family. She has written various diaper review articles, researched the safest and best furniture for a nursery or child’s room, and loves diving into any type of topic involving raising kids, from meal ideas and toy reviews to the best ways to deal with bullying, transitions from daycare to kindergarten, and everything in between. Hanna is living these topics in real-time, making her content authentic, relatable, and honest as can be.
Hanna has worked in Marketing since 2012; from an internship at an agency where she focused on hotels and restaurants, to a SaaS communications company where she worked with both Sales and Development departments to ensure the company's products were being accurately marketed to various segmented audiences.
Since then, Hanna has kept her finger on the pulse on Marketing trends and strategies that businesses can deploy to effectively convert leads into sales and customers.
Hanna has worked with a major travel booking site to create SEO-focused marketing content, including informational blog posts, travel guides, booking site reviews, and much more.
Hanna strives to create unique, compelling travel content that entices readers to find new destinations around the world to add to their bucket lists.
As a health and fitness junkie, Hanna excels at creating nutrition-based content for wellness blogs and recipe creators. She is experienced in product research to create content like guides and recommendations for popular supplements, protein powder, and more.
Hanna works with a mental health center that offers therapy, residential treatment centers, inpatient and outpatient programs for teens and adults experiencing addiction, recovery, and aftercare.
As these topics are sensitive to the families who experience the struggles, gentle and supportive language is essential to inform families and those struggling with mental illness. The goal with these long-form blog posts is to educate, provide support and encouragement, while offering opportunities to seek help via treatment.
e-commerce is a landscape that evolves by the day and you need a writer who can keep up. New trends and forecasts are constantly re-writing the rules of online sales strategy and Hanna is well-versed in identifying the ones that will work for a business.
With young children of her own, Hanna specializes in parenting content by leveraging her own experience. She’s completed product reviews, tips and tricks for sleep and communication, and articles on women’s health and wellness during pregnancy and postpartum.
With a client in the Women’s Health space, Hanna has written several articles on various sexual health topics, pregnancy, postpartum, fertility, and pregnancy loss.
Having experienced infertility and loss on a personal level, Hanna knows and understands the need for empathetic content that is encouraging, informative, and that inspires hope.
As a wellness advocate, Hanna has experience in researching the best supplements for her own health as well as created compelling articles and product reviews for clients. Most specifically, she works with a client in the fitness space who provides reviews and information on supplements and vitamins for athletes, gym-goers, and the general public who seek accurate, unbiased information on what supplements and brands are best.
Hanna has worked with both B2B and B2C clients to create thoughtful, converting copy that is targeted to specific audiences with specific goals.
From establishing a brand as a thought leader to driving awareness around certain campaigns, Hanna excels at writing and researching for small and medium sized businesses who need a bit of a boost in their content to take them to the next level.
Hanna worked at a Communications SaaS company for 5 years. One of her main tasks in the inbound side of Marketing was to create digestible, technical content for customers, leads, and partners to leverage for improved customer experience, during the sales process, and to power lead gen campaigns. She is skilled at taking technical information and transforming it to something any audience can understand, see the value in, and convert for.
With a career in Marketing beginning in 2012, Hanna has spent years working alongside high performing salespeople to create highly converting blog posts, product sheets, case studies and landing pages to ensure the Sales team was supercharged with the content they needed to close the deal.
From creating listicles for EAs on ways to improve their productivity or the best workspace designs for a collaborative office environment, Hanna is skilled at writing to a specific audience and acting as a resource to make office roles more effiicent and productive.
Hanna's previous role included running the company blog, where she researched and created between 8-10 blog posts a month. Topics ranged from heavily technical API calls to commonly used marketing tactics, but her main task always remained the same - creating content that was easily digested by any demographic.
Recently, Hanna has been creating highly converting product descriptions for brands in the following sectors: home decor, clothing, solar energy, travel, textiles, pets, and baby products.
Through her research and continued education, Hanna has become adept at creating highly engaging marketing copy that drives sales on websites. Additionally, with her SEO tools and knowledge, Hanna is able to create content that generates organic traffic following SEO best practices in optimization.
Upon completion of an eBook, Hanna would typically work with the Design team on the creation of the landing page, too. This involved some creative brainstorming for themes, graphic elements, and other layout conversations. The landing page is the first interaction a user really has with an eBook before downloading it, so Hanna enjoyed being involved with this piece of the puzzle before launching the eBook.
While working for a communications SaaS company, Hanna created three eBooks, topics ranging from:
- SMS compliance for Business
- Lead Generation using Inbound Marketing Techniques
- RCS (Rich Communication Services) for Modern Users
These projects were really enjoyable for Hanna to work on because they pushed her out of the typical 'blogger' perspective and challenged her to think differently. eBooks are a powerful way to not only educate an audience but also to gain more information about them (when they download the ebook) so a business can engage first and start a new conversation.