Her background is journalism, but in the past eight years, she has specialised in B2B copywriting. She was deputy editor of prestigious women's titles Women's Health and Marie Claire. She has also edited titles for investment clients and done internal communications for food services and petroleum.

Her current niche is copywriting for the legal and medical industries, her services include SEO optimised copy, newsletters, blogs, and outreach articles. She has a flexible style and tone and is organised, reliable, and fun to work with.