Melissa brings a wealth of experience to a variety of projects and assets, including:
*Landing Pages: Optimized for conversions and aligned with brand voice.
*Emails & Email Sequences: Engaging campaigns that nurture leads and drive action.
*Brochures & Marketing Copy: Clear, persuasive messaging for print and digital channels.
*Web Copy: Informative and engaging content that resonates with diverse audiences.
*Blog Posts & Articles: Thought leadership and SEO-optimized content to enhance visibility.
*Press Releases: Crafting newsworthy narratives that capture attention.
*Newsletter Copy: Building loyalty and engagement through impactful updates.
*Training Guides & Manuals: Clear, actionable instructions for internal and external audiences.
*Profiles & Biographical Sketches: Highlighting individual and organizational achievements.
Topic Expertise
Melissa frequently delves into complex and diverse subject areas, including:
*Cybersecurity & Data Protection: Covering compliance frameworks like HIPAA, GDPR, CCPA, GLBA, and SOX.
*Auditing & Assessments: Expertise in the SOC Suite and related compliance strategies.
*Additive Manufacturing & 3D Printing: Exploring innovations and applications in cutting-edge industries.
*Carbon Emissions Solutions: Writing on Greenhouse Gas Protocols and sustainability strategies.
*Human Resources: Focused on recruiting, applicant tracking, and employee engagement.
*Digital Marketing Strategies: From SEO and content creation to PPC and social media campaigns.
*Pet Care & Fostering: Crafting adoption profiles, care guides, and heartfelt stories that connect pets with loving homes.
*Enterprise Risk Management: Helping businesses navigate and mitigate risks effectively.
*Business Intelligence: Covering data analytics, financial planning, operational efficiency, and secure data integration.
*Conversational Intelligence: Enhancing customer service, sales performance, and compliance.
*Health & Well-Being: Tackling fitness, nutrition, the mind-body connection, and healthy aging.
*Workplace Safety & Compliance: Developing materials on OSHA standards and employee safety training.
Here’s an updated and polished version of your hobbies and personal interests section, incorporating your passion for pets, gardening, rural living, and business management:
When Melissa isn’t writing for clients or managing her two business websites, she immerses herself in her passions: caring for animals, nurturing her garden, and connecting with her rural farming community.
Melissa is a dedicated advocate for animals, channeling her love for pets through fostering and writing heartfelt adoption profiles that help connect pets with loving homes. She also enjoys walking her dogs, finding joy and inspiration in their companionship and the simple beauty of nature.
A passionate gardener, Melissa is always looking for ways to bring her green thumb to life, even during the coldest days of winter. She enjoys winter sowing, a method that allows her to cultivate a vibrant perennial flower garden and early spring vegetables, ensuring her gardening pursuits continue year-round.
When she’s not fostering pets or tending to her garden, Melissa loves reading for pleasure and honing her writing skills while listening to podcasts. To stay healthy and spark creativity, she enjoys walking, bike riding, and anytime possible, swimming.
Having embraced the charm of rural living after moving from a bustling city, Melissa treasures the sense of community and tranquility that her farming town provides. She draws inspiration from its rich traditions, natural beauty, and the slower, more intentional pace of life.
Melissa studied English at the Ohio State University, focusing on early 20th century literature. She love the works of Ernest Hemingway, F. Scott Fitzgerald and William Faulkner. She honed her writing skills with the help of her liberal arts education.
A frequent HGTV viewer and fascinated fan of the real estate business, Melissa combines straightforward copy about the property along with a dash of fantasy-fueled flights of fancy, offering rich detail for those searching for a new home or apartment. Melissa also enjoys writing about the nuts and bolts of real estate, often focusing on how to find a real estate agent or providing a biography for a professional realtor looking for more exposure to gain a larger client roster.
Melissa regularly writes about topics that feature detailed descriptions of properties and neighborhood attractions. She also often focuses on guides to help homeowners/home sellers get through their tasks more easily, providing tips about finding and working with real estate agents, preparing their property and more.
Melissa enjoys writing about health and wellness to help others learn the value of living a healthy lifestyle to ensure overall well-being.
Some topics Melissa has covered include the keto diet, health benefits of vitamin D, gut issues and microbiome healing, staying fit during travel, and much more.
Melissa frequently writes about cloud technology, mobile device management, data protection, and servers and storage. Her favorite pieces include a white paper on MDM and several long-form blog posts about the GLBA, internal audits, HITRUST CSF, audits for cloud service providers, peer-to-peer payment systems, the General Data Protection Regulation, and penetration tests.
Melissa often takes the opportunity to write about staffing and human resources topics. Having compiled payroll and human resources glossaries for a human resources software company, as well as many topics on team strengthening and morale for different clients, Melissa approaches this subject matter with concern for positive staffing development.
Melissa frequently explores topics surrounding payroll matters, new hire considerations, HR software solutions, engaging employees through morale-boosting activities, talent acquisition, talent management strategy, and employee performance assessments.
Melissa frequently writes about office relations and human resources issues. She has a strong grasp of this topic and can easily share her insights with clients and their readers. Most recently, Melissa has enjoyed working on a white paper discussing the benefits of flexible offices.
With online courses, smartphones and other technology, the face of education changes all the time, and Melissa is eager to keep educators, students and potential students abreast of these changes. Specific types of subjects that Melissa excels at in education writing include classroom and technology, flipped classrooms, professional development for educators, SMART goals and online learning.
The days of staying with a company from college through retirement seem to be a thing of the past. Melissa understands that career changes are modern day standard operating procedure and that the prospect should be met with excitement rather than dread.
People's lives change over time, and it is reasonable to want one's career to reflect and grow along with these changes.
Making the transition can be complicated. Melissa wants to offer information to make this life change easier and more exciting for readers.
Typical topics that Melissa tackles include ways to increase marketability, finding the right time to make career changes, education need to make the leap, recareering and how higher education is rising to meet the needs involved, and ideas about receiving promotions.
Melissa writes detailed descriptions of exciting travel destinations for her clients. Whether following current travel trends or classic destinations, Melissa helps clients inform customers about everything from accommodations to local cuisine and entertainment.
Melissa writes for several IT consulting and auditing firms specializing in cybersecurity measures and cybersecurity governance and compliance. She has built a solid portfolio in this area with clients who trust her knowledge and research abilities.010
As a lifelong food lover and self-taught cook--with a little help from Google's search engine and the Internet, at large--Melissa loves experimenting in the kitchen. And yes, she does consider most of her machinations completely edible and, to her palate, quite delicious. Melissa has been a dedicated vegetarian for more than 10 years and feels that her food choices yield so many options that she never feels a recipe suffers from not incorporating animal protein.
Through the joys of seasoning, tofu and cheese--hence the unfortunate end of her 3-year status as vegan--Melissa finds plenty of foods to fulfill her tastes and fill her nutritional requirements daily.
Melissa believes eating a balanced diet full of nutritious foods is critical to a healthy lifestyle. She enjoys sharing information about finding nutritious foods for daily living as well as trying to find foods that help combat certain conditions.
Outdoor and recreation activities are a passion for Melissa who loves to be outdoors and share ideas with others to do the same. There is a wide world of fun for everyone with nearly endless variety.
As someone who values fitness and a healthy lifestyle, writing health and fitness articles has been a perfect fit for Melissa. She loves sharing a variety of exercises and approaches to help readers experience the sense of adventure that a fitness-oriented lifestyle can bring.
Melissa has written blog posts to meet a blog page's niche or special attention to a given subject. She writes blog posts on subjects such as solar panels, oriental rugs, entertainment, bird feeders, mobile applications, tattoo removal and more.
Melissa reads the blog to find the voice and tone to ensure that her work's approach melds seamlessly with other writer's posts.
Melissa finds it exciting to help inform readers about a large variety of topics, which include ways to heal from injuries, vegan and vegetarian menu choices, running form, swimming efficiency, human resources issues, staff morale and so much more.
With a dash of research and a smidge of personal insights, Melissa is always up for writing an article with the hopes of adding value to their lives.
Melissa quickly gets to the essence of a product's essential benefits when she tackles a product description. Giving customers an insider's view of a product they want helps the distributor and the retailer.
Melissa enjoys the journalistic quality of writing press releases. She writes according to her clients' specifications and works with PR Web's or PR Newswire's respective formats, respectively.
Melissa produced the newsletter for her local YMCA. She, along with the executive director, generated story ideas then pursued interviews with fellow members and staff. Melissa also took the photographs associated with the stories. Once she gathered the information and photographs, she wrote the stories then used Microsoft Publisher to design the layout.