Marissa has experience in Human Resources, Learning & Development, B2B Business, Pets/Animal Science, Agriculture, and Technology.
Marissa is most interested in creating content about learning and professional development, sales, marketing, and small business. She is exceptionally passionate about writing content for innovative products and services that are disrupting traditional industries like fintech and real estate.
She studied cognitive science, adult education and instructional design in the context of learning and development for Human Resources. She also completed a minor in animal science with a concentration in pre-veterinary science for livestock/large animals.
Marissa specializes in writing content for B2B companies in technology, human resources, and other business support services. She has worked with outsourcing providers for payroll, employee incentive programs, training and development, cybersecurity, and much more.
Her natural style is engaging and authoritative. It blends casual humor with a professional polish to help businesses connect with one another by humanizing their brands in a relatable but professional way.
Marissa has 10+ years of experience in training and development for sales-based roles in hospitality. Plus, an additional 5 years of experience working directly with a traveling sales team for a manufacturing company as customer service and admin for distributor accounts.
Her firsthand knowledge in sales across multiple industries has contributed to several successful projects, including:
- A Sales Strategies E-Book
- Sales Landing Pages for Various Industries
- Ad Copy & Email Campaigns for Pet Insurance
Marissa is a lifelong animal lover, dog mom, and a college graduate with an Animal Science minor in pre-veterinary medicine for large animals. She has written a variety of humorous, engaging, high-quality content pieces for pet brands, veterinary clinics, and farm retail.
Some of her past work includes:
- Press Releases for an Animal Shelter
- Website Content for a Community Dog Park
- Blog Articles for a Pet Supply Company
- Amazon Product Descriptions for Dog Toys
Marissa has written sales copy and content for several SaaS companies. She is well-versed in modern technology from an end-user perspective and is able to communicate the value that these programs add to a business.
Some of her past projects include:
- Website Copy for SaaS companies
- Blogs/Articles about Automation & Data Sciences
- Direct Response Ad Copy for Travel Management Software
- Case Studies for FinTech Solutions
- Marketing Articles & Tutorials for SaaS Companies
Marissa is a knowledgeable writer with plenty of experience working with B2B cybersecurity companies. Some of her past projects include:
- IT/Cybersecurity Firm Website Copy
- Cybersecurity Blog Content
- Press Releases for a Cybersecurity Firm
- Case Study for a Cybersecurity Company Branding Project
Marissa was raised in the Midwest and active in 4H. She obtained an undergraduate degree from the College of Agriculture at Southern Illinois University where she studied pre-veterinary medicine, agriculture economics, and herd management for large livestock.
As a freelance content writer, she has produced marketing content for livestock fencing manufacturers, local agriculture publications, and farm/ranch retail brands.
Marissa has 5 years of experience working in sales and customer service for a manufacturing company. This firsthand experience has enabled her to create compelling content logistics companies, manufacturers, distributors, and sales teams.
Some of her past projects include:
- Website Rewrites for Manufacturing Companies
- A Whitepaper on Reverse Logistics
- Thought Leadership Articles on Logistics Solutions, Robotic Warehouses, and other Automation Tools
- Blog Content for Manufacturers & Distributors
- Press Releases for Manufacturers
Marissa has written hundreds of articles for publication on industry and business blogs. Each article is written to serve a different purpose in positioning the brand through high-quality content. From informational articles to thought leadership pieces, Marissa effortlessly writes with authority to match the style and tone of the brand.
Marissa has written dozens of compelling case studies for marketers, small businesses and branding agencies to help them communicate the value of a brand, product, or service in an engaging manner. In each project, she uses a storytelling approach to invoke emotion and relate to the audience to deliver the key message.
Marissa has written a number of profiles for professionals looking to better communicate their value on social media platforms like LinkedIn and in trade publications or Leadership directories.
Marissa has written a number of e-books on topics like personal finance, payroll, and human resources to help B2B companies attract leads. She has also written a complete first draft of a trade book in the Learning & Development field, dedicated to providing thought leadership on industry trends and career development for those who are in the field.