website content
video scripts
content marketing (ebooks, white papers)
email writing
blog articles
advertisements (writing for paid social - Facebook, LinkedIn, Twitter; writing for Google SEM ads)
product sheets
brochures
direct mail
Industries:
healthcare (Mass General, UW Health)
insurance (Anthem, Cigna)
technology (athenahealth, ZappRx, epocrates)
pharmaceutical (Merck)
retail (Clarks Shoes, Charles River Apparel)
non-profit (City Year)
education/higher ed (Harvard, Boston University, Wheaton College)
Strategic Communication Track (Marketing and PR) and Reporting Track
Social marketing and medical communication
Emily has written copy for these notable healthcare organizations:
Healthcare and wellbeing
- Massachusetts General Hospital
- Tufts Medical Center
- UW Health
- Virgin Pulse
- Merck
Emily has nearly 10 years of experience working with notable high-tech companies including:
- athenahealth - EHR
- epocrates - medical app
- memoQ - translation software
Emily has written marketing and educational content for the following insurance companies:
- Anthem Blue Cross and Blue Shield
- Cigna
- EyeMed
Emily drafted the men's line website product copy and catalogue copy for Clark's shoes. She also write hang tag copy for Charles River Apparel
One of Emily's primary areas of expertise is in writing SEO-friendly website content. She has written the web content for:
Massachusetts General Hospital
City Year
Tufts Medical Center
Cigna
NFP Health
Emily is an expert email writer. She understands best practices in writing email subject lines and body copy - and she can even recommend email marketing strategies to support campaigns.
Emily has more than 10 years of experience blogging for companies in the health care, high tech, education, and fashion industries. She is a seasoned journalist and blogger, and can easily write about any topic in an easy-to-understand, conversational tone.