With over 15 years of experience as a freelance ghostwriter, Matt has provided wonderful content in a number of niche markets, including automotive, architecture, beauty, business, computer hardware, computer software, construction, diet, economics, education, engineering, family, finance, fitness, health, home renovation, law, legal, marketing, news, religion, social media, spirituality, real estate, technology, telecommunications, television and movies, travel, and the newly emerging vaping industry.
Matt is one of our most popular and sought-after technology writers due to his extensive expertise in such forward-thinking fields as:
• Custom SaaS development (Software as a Service)
• Custom IaaS development (Infrastructure as a Service)
• Custom PaaS development (Platform as a Service)
• Custom BaaS development (Blockchain as a Service)
• Microsoft Azure
• Microsoft Azure Active Directory (Azure AD)
• Extensive knowledge and expertise with the over one-thousand pre-constructed APIs of Azure
• Microsoft power platform
• Microsoft Business Intelligence (Power BI)
• Microsoft Dynamics 365
• Microsoft Dynamics CRM development, Implementation, Migration, and Integration
• Microsoft Flow
• Robotic Process Automation using Power Automate, Functions, Logic Apps, PowerApps, and more.
• Identity & Access Management (IAM)
• Systems integration
• Cloud interoperability services for Microsoft Azure and Oracle Cloud Infrastructure (OCI)
• Kubernetes open-source container-orchestration systems
• Application Programming Interface (API) technologies
• Data analytics and intelligence expertise
• Hybrid cloud environments
• Machine Learning
• Microservices
• Power apps and scalable web apps
• And so much more.
Matt was raised in the wide open spaces of rural Kentucky where he acquired a lifelong love of horses. As a young man, he worked his way through college as a personal trainer, and he stays active today by competing in triathlons. In his leisure time, Matt enjoys reading the novels of James Patterson, and renovating old homes with his lovely wife, Lisa.
Matt graduated on the Dean's List with a 3.65 GPA. He was also a member of Student Government for two years of his attendance while also participating in several intramural sports. Matt worked his way through college as a certified personal fitness trainer at the local Gold's Gym.
Matt has always been a mathematics enthusiast. Upon graduation with a BA in Architecture, Matt continued his education by acquiring a post-graduate degree in Civil Engineering. With a 3.75 GPA, Matt graduated with honors while also working as an architectural intern at a very reputable architectural and engineering firm.
After working as an architectural engineer for several years, Matt was asked by his employer to gain a second post-graduate degree with a focus on IT Managment. His firm had several satellite offices located throughout the continental United States, and Matt was instrumental in creating the corporate infrastructure.
Matt has nearly 20-years of experience writing white papers, case studies, articles, blogs, and essays for Cisco Systems, Xerox, Gartner, and other thought leaders in technology. He is one of WA’s leading specialists on complex technological topics that include Big Data, Business Intelligence, Data Analytics, and more. Matt's unique ability to take very complex subjects and create reader-friendly content is simply unmatched.
Matt began his career working for Cisco Systems as a technical writer, specializing in white papers, eBooks, training manuals, website content, and "how-to" instructional manuals for in-house technological updates. With degrees in Information Systems, Architecture, and Civil Engineering, he has also taken a leading role as developer of several corporate websites for architectural-engineering firms.
Matt's areas of specialty include:
• Big Data
• Xamarin
• Data Analysis
• Custom SaaS development (Software as a Service)
• Custom IaaS development (Infrastructure as a Service)
• Custom PaaS development (Platform as a Service)
• Custom BaaS development (Blockchain as a Service)
• Microsoft Azure
• Microsoft Azure Active Directory (Azure AD)
• Microsoft Power platform
• Microsoft Business Intelligence (Power BI)
• Microsoft Dynamics 365
• Microsoft Dynamics CRM development, Implementation, Migration, and Integration
• Microsoft Flow
• Robotic Process Automation using Power Automate, Functions, Logic Apps, PowerApps, and more.
• Identity & Access Management (IAM)
• Systems integration
• Cloud interoperability services for Microsoft Azure and Oracle Cloud Infrastructure (OCI)
• Kubernetes open-source container-orchestration systems
• Application Programming Interface (API) technologies
• Data analytics and intelligence expertise
• Hybrid cloud environments
• Machine Learning
• Microservices
• Power apps and scalable web apps
• IT Consulting Services
• Project Management
• Mobile Media
• Mobile Technology
• Virtualized IT Environments
• “The Cloud”
• Magento vs. WordPress
• E-Commerce
• Web Design
• Web Application Development
• Software and Hardware Engineering
• Software and Hardware Architecture
• User Interface Development
• And so much more.
Matt specializes in writing white papers, eBooks, essays, and other projects in the Real Estate industry. With dual degrees in Architecture and Information Technology, Matt knows how to write real estate copy that SELLS! Among his many clients is a high-end real estate developer/agent in Miami, Florida. This is a very exclusive area of Southern Florida where a studio condominium sells for upwards of a half-million dollars. Matt also excels at writing colorful and engaging neighborhood descriptions for real estate websites, outlining the schools, parks, transportation, nightlife, and shopping opportunities within the surrounding area.
Matt is also an expert at Local SEO strategies, a much-required tool for getting high traffic to your real estate website or blog post. He can also include relevant backlinks to boost your SEO even further. Take a look at the attached example for a better idea of Matt’s remarkable talents.
Matt has nearly 20-years of experience writing white papers, case studies, articles, blogs, and essays for Cisco Systems, Xerox, Gartner, and other thought leaders in technology. He is one of WA’s leading specialists on complex technological topics that include Big Data, Business Intelligence, Data Analytics, and more. Matt's unique ability to take very complex subjects and create reader-friendly content is simply unmatched.
Matt began his career working for Cisco Systems as a technical writer, specializing in white papers, eBooks, training manuals, website content, and "how-to" instructional manuals for in-house technological updates. With degrees in Information Systems, Architecture, and Civil Engineering, he has also taken a leading role as developer of several corporate websites for architectural-engineering firms.
Matt's areas of specialty include:
• Big Data
• Data Analysis
• Custom SaaS development (Software as a Service)
• Custom IaaS development (Infrastructure as a Service)
• Custom PaaS development (Platform as a Service)
• Custom BaaS development (Blockchain as a Service)
• Microsoft Azure
• Microsoft Azure Active Directory (Azure AD)
• Microsoft Power platform
• Microsoft Business Intelligence (Power BI)
• Microsoft Dynamics 365
• Microsoft Dynamics CRM development, Implementation, Migration, and Integration
• Microsoft Flow
• Robotic Process Automation using Power Automate, Functions, Logic Apps, PowerApps, and more.
• Identity & Access Management (IAM)
• Systems integration
• Cloud interoperability services for Microsoft Azure and Oracle Cloud Infrastructure (OCI)
• Kubernetes open-source container-orchestration systems
• Application Programming Interface (API) technologies
• Data analytics and intelligence expertise
• Hybrid cloud environments
• Machine Learning
• Microservices
• Power apps and scalable web apps
• IT Consulting Services
• Project Management
• Mobile Media
• Mobile Technology
• Virtualized IT Environments
• “The Cloud”
• Magento vs. WordPress
• E-Commerce
• Web Design
• Web Application Development
• Software and Hardware Engineering
• Software and Hardware Architecture
• User Interface Development
• And so much more.
Matt has nearly 20-years of experience writing white papers, case studies, articles, blogs, and essays for Cisco Systems, Xerox, Gartner, and other thought leaders in technology. He is one of WA’s leading specialists on complex technological topics that include Big Data, Business Intelligence, Data Analytics, and more. Matt's unique ability to take very complex subjects and create reader-friendly content is simply unmatched.
Matt began his career working for Cisco Systems as a technical writer, specializing in white papers, eBooks, training manuals, website content, and "how-to" instructional manuals for in-house technological updates. With degrees in Information Systems, Architecture, and Civil Engineering, he has also taken a leading role as developer of several corporate websites for architectural-engineering firms.
Matt's areas of specialty include:
• Big Data
• Data Analysis
• Custom SaaS development (Software as a Service)
• Custom IaaS development (Infrastructure as a Service)
• Custom PaaS development (Platform as a Service)
• Custom BaaS development (Blockchain as a Service)
• Microsoft Azure
• Microsoft Azure Active Directory (Azure AD)
• Microsoft Power platform
• Microsoft Business Intelligence (Power BI)
• Microsoft Dynamics 365
• Microsoft Dynamics CRM development, Implementation, Migration, and Integration
• Microsoft Flow
• Robotic Process Automation using Power Automate, Functions, Logic Apps, PowerApps, and more.
• Identity & Access Management (IAM)
• Systems integration
• Cloud interoperability services for Microsoft Azure and Oracle Cloud Infrastructure (OCI)
• Kubernetes open-source container-orchestration systems
• Application Programming Interface (API) technologies
• Data analytics and intelligence expertise
• Hybrid cloud environments
• Machine Learning
• Microservices
• Power apps and scalable web apps
• IT Consulting Services
• Project Management
• Mobile Media
• Mobile Technology
• Virtualized IT Environments
• “The Cloud”
• Magento vs. WordPress
• E-Commerce
• Web Design
• Web Application Development
• Software and Hardware Engineering
• Software and Hardware Architecture
• User Interface Development
• And so much more.
Matt has nearly 20-years of experience writing white papers, eBooks, and essays for Google, Cisco Systems, Xerox, Gartner, and other thought leaders in Artificial Intelligence technologies. He is one of WA’s leading specialists in complex technological topics that further include Cloud Computing, Big Data, Business Intelligence, Data Analytics, Intelligent Automation, Power BI, Microsoft Dynamics, Machine Learning, and more. Matt has the unique ability to take very complex subjects and create reader-friendly content that engages and converts.
Matt began his career working for Cisco Systems as a technical writer, specializing in white papers, eBooks, training manuals, website content, and "how-to" instructional manuals for in-house technological updates. With degrees in Information Systems, Architecture, and Civil Engineering, he has also taken a leading role as developer of several corporate websites for architectural-engineering firms.
Matt's areas of specialty include:
• Big Data
• Data Analysis
• Custom SaaS development (Software as a Service)
• Custom IaaS development (Infrastructure as a Service)
• Custom PaaS development (Platform as a Service)
• Custom BaaS development (Blockchain as a Service)
• Microsoft Azure
• Microsoft Azure Active Directory (Azure AD)
• Microsoft Power platform
• Microsoft Business Intelligence (Power BI)
• Microsoft Dynamics 365
• Microsoft Dynamics CRM development, Implementation, Migration, and Integration
• Microsoft Flow
• Robotic Process Automation using Power Automate, Functions, Logic Apps, PowerApps, and more.
• Identity & Access Management (IAM)
• Systems integration
• Cloud interoperability services for Microsoft Azure and Oracle Cloud Infrastructure (OCI)
• Kubernetes open-source container-orchestration systems
• Application Programming Interface (API) technologies
• Data analytics and intelligence expertise
• Hybrid cloud environments
• Machine Learning
• Microservices
• Power apps and scalable web apps
• IT Consulting Services
• Project Management
• Mobile Media
• Mobile Technology
• Virtualized IT Environments
• “The Cloud”
• Magento vs. WordPress
• E-Commerce
• Web Design
• Web Application Development
• Software and Hardware Engineering
• Software and Hardware Architecture
• User Interface Development
• And so much more.
Matt is a former VP of Engineering for a multi-million dollar architectural firm, managing the construction budgets and schedules for numerous military projects for the US Government. As a result, he has been actively involved in thousands of client meetings where interior and exterior design aesthetics are a primary focus of conversation.
Matt also helps his lovely wife run her interior design business. As a loving husband, he has been heavily involved in many of his wife's installations for both residential and corporate design projects. When it comes to interior design and construction, this husband-and-wife team is simply unbeatable.
Matt’s years of professional experience in the architectural and interior design fields has led to a vast range of home improvement skills, including the following areas:
•HVAC
•Roofing
•Plumbing
•Electrical
•Landscaping
•Gardening
•Deck and patio
•Room additions
•Interior design
•“Decorating on a budget”
Great Web Design is the first step to a successful marketing strategy. Anyone who surfs the Internet knows how easy it is to stumble across websites that are unattractive, difficult to read, challenging to maneuver, and slow to upload. As Director of Client Services for a major Los Angeles-based media marketing firm, Matt is instrumental in designing efficient and engaging websites that boost traffic and escalate conversions. Beginning his career as a technical writer for Cisco Systems, Matt then became quite well-known in the Washington, DC area for his expertise in creating imaginative websites for many of the nations architectural and engineering firms before striking out on his own.
Matt specializes in writing white papers, eBooks, essays, and other projects in the fields of residential, commercial, and interior design. Prior to becoming a freelance journalist, Matt was the VP for a multi-million dollar precast company, managing the budgets and schedules of numerous military projects for the US Government. As a result, he has been actively involved in thousands of client meetings where interior and exterior design aesthetics are a primary focus of conversation. Everyone has their own opinion on the matter, and there is usually no one perfect solution. Matt is well-known for his ability to create and manage multiple design options until the team can reach a final determination.
Matt also has extensive experience in helping his wife run her interior design business. As a loving husband, he has also been heavily involved in many of his wife's installations for both residential and corporate design projects.
Matt specializes in writing white papers, eBooks, essays, and other projects in the construction industry. With dual degrees in Architecture and Information Technology, Matt knows how to write construction and project management copy that SELLS! Prior to becoming a freelance journalist, Matt was the VP for a multi-million dollar architectural firm, managing the budgets and schedules of numerous military projects for the US Government. As a result, he has been actively involved in thousands of client meetings where interior and exterior design aesthetics are a primary focus of conversation.
Matt is well-known for his ability to create and manage multiple design options until the team can reach a final determination. He is also an expert in Local SEO strategies, a much-required tool for getting high traffic to your construction, design, or project management website. Matt can also include relevant backlinks to boost your SEO even further.
Matt specializes in writing white papers, eBooks, essays, and other projects in the business industry. As a professional architectural engineer with a second degree in Information Technology, he has nearly twenty years of experience as a leading expert regarding interdepartmental coordination and regulatory requirements for companies in various industries. Matt has also written numerous "how-to" instructional manuals, training guides, and memorandums for in-house technological updates.
Prior to becoming a freelance journalist, Matt was the Vice-President for a multi-million dollar architectural firm, managing the budgets and schedules of numerous military projects for the US Government. His wife is a small business owner, offering services as a professional interior designer. Matt has also been directly involved in his wife's business dealings as well.
Matt has over 20-years of experience in writing white papers, eBooks, and essays for leaders of the transportation industry, including Cisco Systems, Xerox, United Parcel Service (UPS), FedEx, Union Pacific, and Delta Airlines. He is one of WA’s leading specialists of complex technological topics that include Big Data, Business Intelligence, Data Analytics, and many others.
Matt began his career working for Cisco Systems as a technical writer, specializing in white papers, eBooks, training manuals, website content, and "how-to" instructional manuals for in-house technological updates. With degrees in Information Systems, Architecture, and Civil Engineering, he has also taken a leading role as developer of several corporate websites for architectural-engineering firms. His unique ability to take very complex subjects and create reader-friendly content is simply unmatched.
Matt has nearly 20-years of experience writing white papers, case studies, articles, blogs, and essays for Cisco Systems, Xerox, Gartner, and other thought leaders in technology. He is one of WA’s leading specialists on complex technological topics that include Big Data, Business Intelligence, Data Analytics, and more. Matt's unique ability to take very complex subjects and create reader-friendly content is simply unmatched.
Matt began his career working for Cisco Systems as a technical writer, specializing in white papers, eBooks, training manuals, website content, and "how-to" instructional manuals for in-house technological updates. With degrees in Information Systems, Architecture, and Civil Engineering, he has also taken a leading role as developer of several corporate websites for architectural-engineering firms.
Matt's areas of specialty include:
• Big Data
• Data Analysis
• Custom SaaS development (Software as a Service)
• Custom IaaS development (Infrastructure as a Service)
• Custom PaaS development (Platform as a Service)
• Custom BaaS development (Blockchain as a Service)
• Xamarin
• Microsoft Azure
• Microsoft Azure Active Directory (Azure AD)
• Microsoft Power platform
• Microsoft Business Intelligence (Power BI)
• Microsoft Dynamics 365
• Microsoft Dynamics CRM development, Implementation, Migration, and Integration
• Microsoft Flow
• Robotic Process Automation using Power Automate, Functions, Logic Apps, PowerApps, and more.
• Identity & Access Management (IAM)
• Systems integration
• Cloud interoperability services for Microsoft Azure and Oracle Cloud Infrastructure (OCI)
• Kubernetes open-source container-orchestration systems
• Application Programming Interface (API) technologies
• Data analytics and intelligence expertise
• Hybrid cloud environments
• Machine Learning
• Microservices
• Power apps and scalable web apps
• IT Consulting Services
• Project Management
• Mobile Media
• Mobile Technology
• Virtualized IT Environments
• “The Cloudâ€
• Magento vs. WordPress
• E-Commerce
• Web Design
• Web Application Development
• Software and Hardware Engineering
• Software and Hardware Architecture
• User Interface Development
• And so much more.
Matt has nearly 20-years of experience writing white papers, eBooks, and essays for Cisco Systems, Xerox, and other leaders of technology. He is one of WA’s leading specialists on complex technological topics that include Big Data, Business Intelligence, Data Analytics, and several others.
Matt began his career working for Cisco Systems as a technical writer, specializing in white papers, eBooks, training manuals, website content, and "how-to" instructional manuals for in-house technological updates. With degrees in Information Systems, Architecture, and Civil Engineering, he has also taken a leading role as developer of several corporate websites for architectural-engineering firms. His unique ability to take very complex subjects and create reader-friendly content that engages and converts is unmatched.
His areas of expertise include:
• Big Data Software
• Analytics and Automation Software
• Collaboration Endpoints and Phones
• Conferencing
• Infrastructure Software (Cisco ONE Software)
• Networking Software (IOS & NX-OS)
• Routers
• Security
• Servers - Unified Computing
• Switches
• Unified Communications
• Video
• VoIP
• Wireless
• And so much more!
With Degrees in Information Technology, Architecture, and Civil Engineering, Matt began his career working for Cisco Systems as a marketing writer, specializing in white papers, eBooks, training manuals, website content, and "how-to" instructional manuals for in-house technological updates. He has also taken a leading role as developer of several corporate websites for architectural-engineering firms. His unique ability to take very complex subjects and create reader-friendly content that engages and converts is unmatched.
Examples of Recent White Papers:
•"ITaaS: 10 Steps to a Successful Transition"
•"Big Data and the Transit Industry"
•"The 1 RM Method of Elite Powerlifters"
•"Incorporating your Business: What are your Options?"
•"The Changing Landscape of Residential Architecture"
•"Precast Concrete for Blast Resistance"
Matt is currently an active freelance writer and journalist for several online publications. He is also the Director of Client Services for a major Los Angeles-based media marketing firm where he is actively involved with all aspects of writing, editing, and managing content for numerous client blogs and social media campaigns. He is also well-versed in the ability to craft headlines that get noticed by the search engines.
A creatively written article or blog post can provide many wonderful advantages to a company brand. Thanks to the Age of Social Media, truly engaging content can "go viral" almost instantly around the world, acting as miniature digital billboards that never disappear. Articles, blog posts, and social media campaigns also help to boost a brand's online reputation with the search engines while boosting website rankings in the process.
Meanwhile, poorly written or spun content can actually hurt a company's online credibility. Spinning is out! Google, Yahoo, and Bing only want relevant content that is 100% unique while offering value to the online community. That's where Matt excels best.
Matt first began his writing freelance writing career working for a website design company. As each new website was designed, Matt was responsible for filling the blogs and web pages with SEO-friendly content. Even before the days of Panda, Penguin, and Hummingbird, Matt was taught properly. Spinning content just won't do because we only get one chance to make a great first impression. With his nearly twenty years as an architectural engineer and almost ten years writing content online, Matt has written tens of thousands of articles on nearly every niche imaginable. His attention to research is unmatched, regardless of the topic.
Your website is your virtual business card. Every home page, landing page, and FAQ page relies heavily on engaging and relevant content to boost SEO rankings and drive traffic. As Director of Client Services for a major Los Angeles-based media firm, Matt works with webmasters and marketing executives around the globe to provide authoritative web content that successfully achieves consistent and powerful results.
The proper selection and placement of optimum keywords is a consistently debated and continuously changing area of SEO. Before the Google Hummingbird update of 2013, millions of webmasters were utilizing a sort of Black Hat technique called "keyword stuffing" to gain favor with the search engines. Today, those practices will get your site penalized by Google, Yahoo, and Bing so fast that it will make your head spin! Matt knows “how” and “where” to place optimized keywords to fit the unique objectives of your website.
Matt has extensive expertise in the following areas of web content design:
•Home pages
•About us pages
•Our story pages
•Mission statement pages
•Contact us pages
•Landing pages
•Services pages
•Product pages
•FAQ pages
•Bio pages
•SEO: Headlines that POP (AND RANK!)
•SEO: Short and Long-tail Keywords
•SEO: Backlinking practices to establish Authority and Relevance
•SEO: Meta tags and titles
•SEO: LOCAL vs. GLOBAL SEO
Matt is currently an active freelance writer and journalist for several online publications. He is also the Director of Client Services for a major Los Angeles-based media marketing firm where he is actively involved with all aspects of writing, editing, and managing content for numerous client blogs and social media campaigns. He is also well-versed in the ability to craft headlines that get noticed by the search engines.
A creatively written article or blog post can provide many wonderful advantages to a company brand. Thanks to the Age of Social Media, truly engaging content can "go viral" almost instantly around the world, acting as miniature digital billboards that never disappear. Articles, blog posts, and social media campaigns also help to boost a brand's online reputation with the search engines while boosting website rankings in the process.
Meanwhile, poorly written or spun content can actually hurt a company's online credibility. Spinning is out! Google, Yahoo, and Bing only want relevant content that is 100% unique while offering value to the online community. That's where Matt excels best.
Matt first began his writing freelance writing career working for a website design company. As each new website was designed, Matt was responsible for filling the blogs and web pages with SEO-friendly content. Even before the days of Panda, Penguin, and Hummingbird, Matt was taught properly. Spinning content just won't do because we only get one chance to make a great first impression. With his nearly twenty years as an architectural engineer and almost ten years writing content online, Matt has written tens of thousands of articles on nearly every niche imaginable. His attention to research is unmatched, regardless of the topic.
As Director of Client Services for a major Los Angeles-based media marketing firm, Matt is responsible for the writing and editorial process behind the marketing campaigns of multiple clients' products and services. Generating effective product descriptions and product reviews requires completely different writing techniques than those for traditional blog posts or articles. Matt excels in creating these documents, geared towards only the positive aspects, the negative, or a combination of both (see example).
Unless otherwise specified, all product reviews are written in third-person. Product descriptions for sites like Amazon will be clear, concise, and powerful. Matt uses lots of bullet points and/or sub-headings to clearly communicate the information in an easily reviewable format while engaging the reader to “click and buy.”