The Ultimate Formula to Improve Conversions

Tuesday, July 26, 2011 – 1:00 PM ET

It's a small formula. But it will have a big impact on your conversion rates, if you follow each of the elements of the equation in a systematic, methodical way.

Conversion = (Content + Usability + Motivation + Incentive) - (Friction + Anxiety)

Byron White, CEO of ideaLaunch, and Tim Ash, CEO and Founder of Site Tuners will walk you through this simple, but powerful conversion-rate improvement formula that they put to work every day–on the web and for multiple channels.

In this webinar, you'll learn:

• Conversion: How to use the Four Pillars of Trust to increase conversion rates.
• Content: How to create different content for different readers for betterment.
• Usability: How to avoid confusing your buyers and smooth the path to your conversion goal.
• Motivation: How to motivate customers to take action and feel great!
• Incentive: How to push customers over the edge in simple ways.
• Friction: How to find it and reduce it to maximize conversions.
• Anxiety: How to reduce both customers' and your own anxiety.

Watch Webinar Now

We'll send you an email link to the recording and the slide deck.