Natalie's strategy specialties include:
- SEO keyword research and content planning
- Content audits and analysis
- Brainstorming content that aligns with persona pain points and interests
- Outlining, writing, and editing copy
- Compiling formalized plans in a visually appealing layout
Natalie's favorite types of content include e-books, collateral, and web pages/blog posts.
In her personal time, she loves running her two blogs, hitting the gym, and playing with her German shepherd.
Natalie has worked in career training / professional education. She has helped brands grow course signups, whether it's SaaS subscriptions or eCommerce sales. She has marketed CE and certification courses in the Accounting and Finance, Healthcare, Medical, and Coaching industries.
Natalie has worked in many digital marketing agencies, where part of her responsibility included growing the agency itself. Her inbound approach involved top-ranking blog posts, creation of lead magnets, and email nurture campaigns.
Natalie writes blog posts that are both SEO-friendly and fall within brand guidelines. Striking that balance is a fun challenge - it involves optimizing with keywords in a natural way, while speaking with substance.
Natalie has written all types of emails to drive traffic and revenue.
She has created:
- welcome email series
- lead nurtures
- newsletters and promotional emails
- outbound email campaigns
From one-off sends to automated workflows, she is well-versed in email.
Natalie has experience creating SEO strategies and roadmaps to execute the work. Her process involves:
1. A web page inventory and content audit
2. Keyword research and mapping to key pages
3. Technical SEO review
4. Creating action items from findings in each step
Example of final result:
https://clippingsme-assets-1.s3.amazonaws.com/cuttingpdfs/1932987/4ad7997aebe1c3a81be3e6c0c7920ff9.pdf?
Natalie has experience writing eBooks for both her personal blogs and companies.
She understands how to break down complex concepts and highlight key pieces of information. That way it's easy for designers to put into visual layouts and create custom graphics out of the information.
Natalie's content audits begin with GA4 export of pages and their associated traffic, lead, and revenue data.
From there, Natalie can find trends in top-performing traffic, lead, and revenue-driving pages.
She also categorizes pages and conducts a gap analysis to see what's needed.