Hannah's biggest superpower is her analytical approach to SEO. She digs deep into niche topics surrounding companies and is able to identify low competition keywords that help even the smallest of websites rank on Google.
Another specialty is funnel-specific and persona-specific content strategy. She knows that content is not a one-size fits all discipline. She uses empathy and research to establish content buckets curated specifically toward the exact frame of mind potential customers are in. This ensures that the content will make an impact.
Other broader specialties include: email marketing, blogging, social media, landing page/webpage copywriting and brand voice creation.
You can't be a great writer without being an avid reader. Hannah is a lover of all books - both fiction and nonfiction. Her favorite book of all-time is Flowers for Algernon, but you can catch her reading a good marketing/creative thinking book at least once a month.
Other hobbies and interests that help Hannah bring a little extra special sauce to her services:
- Technology trends + innovation (she watches every single Apple event)
- Productivity hacks (she's working on launching a podcast about the intersection between creativity and productivity)
- All things design (she's a certified interior designer)
- And trying every single workout class out there (this shows grit and determination, right?)
- Graduated Summa Cum Laude one semester early
- Awarded merit-based full tuition scholarship
- Several media-focused internships + club involvement
Hannah has been on the team at several SaaS startups that were in the process of carving out their own category.
Sub-industries are:
- AI
- Voice of Customer/Customer Surveys
- Data Management
In addition to the marketing expertise that Hannah has built throughout her career, she also recently started a blog to accompany her freelance services on the topic of Content Marketing.
Hannah runs an interior design blog all about "design with personality" that covers industry trends, design tips and DIY tutorials.
Hannah has led multiple email campaigns and has a stellar track record of high CTR, high open rates, and low unsubscribes.
Hannah has both built blogs from the ground up, optimized overall blog strategies, and maintained blog strategies by building out keyword-focused content calendars.
Hannah has successfully launched and hosted one video series in a Saas startup, and kicked off an overall video strategy in another. She is skilled at researching, scripting and producing these videos. Occasionally, she hosts and edits videos; otherwise, she oversees all aspects of creative production to ensure adherence to timelines.
Hannah has produced and written dozens of eBooks for all stages of the funnel. These included assets to bolster thought leadership and brand recognition, middle of funnel content to connect thought leadership to brand offerings, and content that dives deep into a brand's category or value proposition and motivate them to purchase or request a demo.
Hannah has produced webinars for several companies, including outlining the webinar flow, securing high-caliber guests, ensuring all logistics and tech are smooth, overseeing creative asset creation, promoting the webinar and nurturing attendees.