Her content strategy specialties include:
• Understanding search intent: Diving deep into what users truly want when they type in a query.
• Doing keyword research: Identifying the right terms and phrases that resonate with the target audience.
• Building content Calendars: Strategically planning content to ensure consistent and timely publishing.
• Creating content briefs: Outlining the purpose, structure, and key points for writers to produce impactful content.
• Tracking KPIs in Google Analytics: Monitoring key performance indicators to gauge content effectiveness.
• Data analysis: Evaluating website and content performance to inform future strategies and optimizations.
She loves diving deep into the stories of the brands she works with. She's curious about what drives a company and how they genuinely help their customers. Using this insight, she helps them attract more visitors to their websites and build a stronger connection with their audience. She's worked with a variety of industries, from automotive to home improvement and even pet care.
When she's not at her desk, you'll find Marie outdoors with her Australian cattle dog and border collies. She has a passion for cars and often spends time maintaining and upgrading mine. She loves hunting for unique car parts in junkyards to give her vehicles that special touch.
And if she's not with her dogs or cars, she's probably at the local RC track, racing her electric RC cars. She even paints and customizes them, adding cool features like working hoods and exhaust pipes. It's all about the details for Marie, whether it's in her work or hobbies.
In order to keep her education costs down, Marie completed her first two years at a local community college. She earned all her general education credits, and then completed the courses needed for her Associate in Arts - Transfer degree. She graduated with a high GPA and was accepted at her university of choice, Washington State University.
Marie finished her last two years of college at Washington State University as an online student. She studied anthropology, philosophy, and English to better understand people all around the world and perfect her writing style.
This strategist does not have any industry experience listed on their profile.
Marie focuses on producing high quality articles centered around topics specific to her clients’ industries. Her articles speak to each audience’s pain points and offer strategic resolutions for the identified problems. The articles always include high performance keywords that help drive traffic to the blogs and websites she oversees.
Marie frequently produces informative and engaging webpages for her clients. From the introductory home page to the action-oriented contact page, her content draws visitors across the entire site. She weaves industry-specific keywords into the content to naturally increase search engine rankings. The websites she serves easily surpass the competition due to her effective webpage creation strategy.
Through the production of timely newsletter content, Marie strives to keep her clients relevant in their applicable industries. Her content is always easily readable and engaging to keep the dialogue flowing from month to month. She focuses on emulating each company’s established voice and approach to create polished publications for every one of her valued clients.