A. People do not buy goods and services.

B. They buy relationships, stories, and magic.



Richard believes it is his job to create a little magic for a brand, to craft a narrative that creates a mental image that differentiates your brand from your competitors and forges a relationship between a product or service with a customer.

Many brands, big and small alike, fall short when it comes to telling their story in a manner that provides consumers with a decision-making-shortcut—choosing their product or service over the competition.

Before I write about what a product does, or what its made of, or what it costs…I write about how it will make the customer feel or improve his or her life. I help your brand evoke emotions, memories and personal context.




He has been a professional writer and brand consultant for over 3 decades. As the long-term owner and chief creative officer of the Keynote Media Group, he wrote for every possible medium and virtually every industry out there.

He has vast experience in copywriting, brand messaging, slogans, mission statements, articles for online and print, press releases, video scripts, and radio spots. Website content and blogging are also well within his wheelhouse.

He has written for both B-to-B and B-to-C brands as well as a boatload of not-for-profits. Large and small manufacturers have always been a very busy area.

He has created text that sells steel, aluminum extrusions, paint, houses, insurance, funeral homes, theme parks, restaurants, furnaces/AC...virtually any business out there.