Leigh M
Strategist #15946
Joined 6/6/2016
6 Star Rating
2,191 Projects
Leigh is a Certified Content Strategist and Writer with over 9 years experience with on-page SEO, inbound strategy, and content marketing strategy. She has obtained certifications through HubSpot Academy in Inbound Marketing, Content Marketing, and Social Media Marketing, and SEO as well as a Content Strategy certification through Rock Content WriterAccess and a GA4 Certification through Google.

She has a background in corporate customer service analytics (8 years)

Through her WriterAccess writer's account, Leigh has worked as an SEO strategist to help many clients improve their search rankings and works with several to consistently dominate search results. This has directly led to attributable increases in appointments, signups, downloads, and sales for her clients.

Leigh has invested in industry-leading paid research, analytics, and optimization SaaS tools, which she uses to support her clients' goals.

Her strategy services and skills include:
»On page SEO (optimization of what users see on a page to maximize search ranking potential)
»LinkedIn Strategy (Professional and Company)
Keyword research & strategy development
»Content optimization (SEO, LSI, readability, structure, CTAs, etc)
»Competitor research
»Aligning content with buyer's journey
»Content calendar creation
»Optimizing directly in WordPress / Elementor
»Content gap analysis
»Lead magnet strategy, planning, and creation
»Google Analytics 4, when provided by the client
»Advanced content optimization through Surfer, ClearScope, etc. when provided by the client
Blog Post
Article
Email Copy
Legal
Real Estate
eBook
Health
Marketing

Specialties

Inbound Marketing
SaaS
Medical
Health
Mental Health
Chiropractor
Real Estate
Finance / CFO
Business Consultants and Advisors

Interests

Leigh is an avid hiker (urban and nature) who loves to explore interesting places and meet new people. She is a whole food nutritionist and plant-based home cook who enjoys experimenting in the kitchen in her spare time. She practices mindfulness and growth mindset in her daily life and believes strongly in personal responsibility, accountability, and integrity.

Education

University of Mississippi

Health

50 Projects Completed

Leigh helps health and wellness companies connect with their audiences through SEO and content strategy to increase search and social to gain visibility that she can then help you leverage to meet goals like increasing signups, appointments, and sales. She works with marketing companies mostly who value your strategic skill and effective execution of strategy.

Marketing

50 Projects Completed

Leigh works directly with marketing professionals and companies who value her research and strategy skills. For them, she performs competitor, keyword, intent, and audience research. She builds content calendars and creates audience-aligned, journey-aligned content built around the audience and marketing goals.

Legal

25 Projects Completed

Leigh works directly with marketing professionals and firms to develop and execute SEO/content strategy for lawyers (estate, real estate). For them, she performs competitor, keyword, intent, and audience research. She builds content calendars and creates audience-aligned, journey-aligned content built around the audience and marketing goals.

Real Estate

25 Projects Completed

Leigh helps real estate agents, investment firms, and co-ownership companies research and optimize content to reach investor and consumer audiences. She completes competitive analysis and keyword research to build content strategy around a company's audience and business goals.

Article

1,001 Projects Completed

Leigh has researched, analyzed, planned and written thousands of articles and blog posts long-form and short, across topics and industries while adapting to each client's unique brand voice, applying best practices, and optimizing for conversions, search, and performance.

Leigh evaluates what top search competitors are doing well to improve on their strategy and deliver a stronger piece with higher ranking potential.

Leigh uses the latest technologies to edit, refine, and polish work to maximize engagement and ability to meet the content's goals.

Blog Post

1,000 Projects Completed

Leigh has researched, analyzed, planned and written thousands of articles and blog posts long-form and short, across topics and industries while adapting to each client's unique brand voice, applying best practices, and optimizing for conversions, search, and performance.

Leigh evaluates what top search competitors are doing well to improve on their strategy and deliver a stronger piece with higher ranking potential.

Leigh uses the latest technologies to edit, refine, and polish work to maximize engagement and ability to meet the content's goals.

eBook

25 Projects Completed

Leigh has planned, researched and written eBooks for lead generation, education, and professional branding.
Leigh understands how to tackle and organize large topics and complex ideas taking them through a process of outline, drafting, feedback, expansion, editing, and proofing.

While maintaining the utmost level of privacy for clients, she has helped a Harvard-graduate CEO communicate her industry-transformative ideas, companies target consideration phase with journey-aligned content, and professionals set themselves apart from their peers with insightful publications.

Email Copy

15 Projects Completed

Leigh helps clients meet email KPIs with drip campaigns, landing pages, event emails, email sequences, and more.

She plans and creates email campaigns, evaluates headers and provides multiples for testing, and conversion optimizes landing pages to support email marketing goals.

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