How do you begin to create a buyer persona? Learn from Adele Revella, author of Buyer Personas, the steps to finding your target audience and more in this week's Writer Podcast with Byron. Adele is the CEO of Buyer Person Institute, and her book, Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align your Marketing Strategies, and Win More Business is listed as a Top 5 Business Book by Fortune Magazine. Learn more about Adele and buyer personas here: http://www.buyerpersona.com/
