When it comes to editing, Emily has just about done it all and is open to any editing project! However, here are a few of the places where she feels her work especially shines:
- Journalistic writing
- Blog posts
- Website content
- Email content
- Social media content
- Thought leadership articles
- Press releases
While I'm capable of quickly learning the basics of just about any topic in order to thoroughly edit a piece of content (thanks, journalism degree!), I have extensive experience in:
- SEO blog posts
- Healthcare topics
- Business topics
- e-Commerce topics
- Arts & entertainment topics
Emily's college experience included several journalism internships, including writing and editing for the St. Paul Pioneer Press, Minnesota Parent Magazine, and Minnesota Monthly.
She also served as an editor for the student-run magazine and editor-if-chief for her magazine journalism capstone project.
Emily has worked with healthcare clients for more than a decade, ensuring the accuracy of medical and policy information while crafting accessible language for diverse audiences.
With a nuanced understanding of regulatory requirements, they refine content for compliance, delivering messaging that educates, reassures, and fosters trust in healthcare providers and services.
Emily has worked with software clients for the last few years, editing both customer- and industry-facing content to help establish the companies' thought leadership and drive leads.
Emily began her career as a journalist with a focus on arts and entertainment. While her 9-5 work has since shifted, she still greatly enjoys editing articles and other content dealing with the arts, including film, television, dance, music, and theater.
When editing blog posts, Emily blends creativity with meticulous attention to detail. She polishes prose, enhancing readability and engagement while ensuring factual accuracy. With adeptness in SEO and audience targeting, Emily optimizes content for maximum impact, delivering compelling narratives that resonate with readers.
In the realm of website content editing, Emily expertly navigates the intersection of brand identity and audience engagement. She meticulously refines copy, optimizing for SEO, clarity, and user experience. With a keen eye for design integration and storytelling, Emily elevates websites, ensuring cohesive narratives that captivate visitors and drive conversions effectively.
In editing email copy, Emily shapes the content into concise yet compelling messages that captivate and convert. She meticulously refines subject lines, body text, and calls to action, optimizing for clarity and persuasiveness. With an eye for detail and strategic finesse, Emily elevates email campaigns, driving engagement and achieving marketing objectives with precision.
In editing press releases, Emily demonstrates a blend of journalistic acumen and strategic communication skills. She meticulously refines key messages, ensuring clarity, accuracy, and newsworthiness. With an eye for captivating headlines and compelling content, Emily shapes narratives that resonate with media outlets, driving visibility and amplifying brand presence effectively.
Emily approaches case studies with methodical precision. She analyzes data, ensuring accuracy and coherence in narrative flow. With sharp attention to detail, Emily refines language for clarity and impact, ensuring the study communicates effectively to its target audience, enriching it with expertise.