There’s currently a war being waged across the far corners of the Internet and truth be told, it’s been going on for some time.
In many ways, it’s a war for attention and users are divided in more ways than ever.
Marketers are no longer just competing with the television or that fancy new video game console for attention. They’re competing with websites, social media, messaging apps, entertainment content and so much more.
Most importantly, the number one threat we face today as marketers is the sheer volume of bad, boring content that is being published at an alarming pace.
It isn’t just competing with quality content for attention – it’s bruising our reputations and hurting our brands at the same time.
If we really want to win this war on the web, we need content marketing superpowers.
These superpowers are so vital to the success of marketers, that we’ve made it our theme this year at the 2017 Content Marketing Conference.
Luckily, there’s good news – the enemy is in our sights and its time is very much limited. Better than that, the weapons we need to fight that enemy are already available to us. We just have to learn how to use them.
The 2017 Content Marketing Conference
At the 2017 Content Marketing Conference, we’ve called in the superheroes worthy of this unique challenge.
A veritable Justice League (or Avengers, if you prefer) of experts and professionals armed with an unforgettable talent and the passion to match.
This year, we’re hosting:
- Over 30 sessions with industry heavyweights like Brian Halligan (CEO and Founder of Hubspot)
- 11 keynotes with super-human marketers like Ann Handley of MarketingProfs
- Seven workshops with thought leaders like Andy Crestodina (Co-Founder/Strategic Director of Orbit Media)
- And so much more!
All of these events are designed to offer the types of insights, opportunities and powerful enlightenment necessary for you to understand exactly what needs to be done.
Especially regarding how you need to do it to position yourself for success in the coming year and beyond.
You won’t just learn the latest tactics that you need to stop boring content in its tracks.
You’ll find out everything you need to do to improve the quality of your own content, for all time and for the better.
You’ll get insight on the secret formulas that you can start putting to good use not next week, not tomorrow but today to start attracting customers in droves.
You’ll become intimately aware with the innovative techniques you need to turn browsers into buyers in an instant.
The True Power of Content Marketing
The reports of content marketing’s death have been greatly exaggerated.
While it’s true that we’ve entered into an age when 200 million people use ad blockers, leaders in the content marketing space still get 7.8 times the traffic that others do.
They still unlock higher levels of brand recall than anyone else, which itself gives way to incredible increases in engagement.
They still get to harness something that costs 62% less than traditional outbound marketing but that generates three times as many leads to their full advantage every step of the way.
The 2017 Content Marketing Conference will be taking place in beautiful Boston, Massachusetts from April 11th to the 13th. There’s no better place to hold such an important event than in the capital of the content marketing revolution.
If you’re ready to learn what it takes to get ahead of your competition and hone the types of superpowers you need to win the war on the web for all time, register for the 2017 Content Marketing Conference today.
Not only will you be glad you did, but your audience that suddenly has more quality content than they know what to do with will be happy, too.
