You know that to stay ahead of the content marketing curve, you need vibrant content that pops, drawing traffic. But how will you develop that content? Content creation platforms have become a popular source for website content, but they can also have their pitfalls. Here are the top 10 issues you’ll run into on a content creation platform.
Top 10 pitfalls of content creation platforms you need to know about
1. Content creation is a process, not a vending machine
Though it seems like you could have content created by the next available writer, that won’t deliver the best results. You need to invest some time to get amazing outcomes.
2. Content doesn’t promote itself
It doesn’t matter if you have the most marvelous content on your website if nobody knows about it. Viral content is awesome, but it still needs to be promoted until it hits that point.
3. The right writer won’t magically appear
A content creation platform creates a place for marketers and writers to connect, but choosing the right writer is a vital part of the process. You’ll need to invest a little time to find the perfect match for your company’s focus, style and tone.
4. Writers aren’t psychics
Even the most amazing writers can’t read minds. You need to tell the writer what you want, what changes need to happen and what you love about their writing so that they can wow you.
5. They’re not magic either
It’s Thursday afternoon, and you need content completed by noon Friday. Most writers will help out when possible, but they have outside obligations and other clients’ work too.
6. Vague is bad
When placing an order, did you mention you only offer pipe lining for wastewater and not for supply lines? If you didn’t, your writer may create fabulous content that doesn’t meet your needs.
7. Editing is good
Writers create awesome content, but after spending hours poring over a piece, errors can be missed. Include editing services in your time and monetary budgets.
8. You get what you pay for
If you’re expecting to get Pulitzer Prize-winning material in a 700-word blog post that you’re paying $10 for, your expectations may be a little bit high.
9. Failing to plan is planning to fail
You’ll need to have a general plan of action for what needs to be included in the piece. Writers live in stark terror of the phrase, “Just write something about X; it’ll be great!”
10. TMI isn’t just a personal information problem
It’s actually possible to smother a writer’s creativity with too much information about your marketing, business or culture. A broad overview of your direction and specifics on the current piece is usually sufficient.
Sparkling content delivers serious results, but it takes work and a dose of reality to pull off a content marketing plan that drives traffic. If you need to get more out of your content marketing plan with dynamic writing that pops, WriterAccess’ brilliant writers are ready to help. Contact us today to learn more and get started with fabulous content for your business needs.
Cathleen V loves writing dynamic content from the front porch of her family’s sheep farm in southwest Missouri. She believes in taking the time to do extensive research on her clients to create content that is a perfect match to each client’s needs the first time, every time. When she’s not writing or chasing sheep, she’s in the studio creating beautiful glass and fiber artwork, and also volunteers in a range of emergency response roles in the community.
