As a business owner, it can be challenging marketing your small business. There are so many things that need to be done that can increase your visibility, but you don’t know where to start. How can you put together effective campaigns and strategies that won’t break the bank? Here are a few tips that will help build your brand, establish a following, and increase your visibility:
- Diversify
Use a variety of digital and print strategies to increase your presence. Your print strategies can include professional collateral that will make an impact, such as business cards and a brochure.
- Be helpful
Jumping on board to help a charitable organization can give you added exposure. Volunteering at a local high school, or sponsoring a little league organization can have immediate returns.
- Get a banner
Getting a banner and hanging it on the fence of school is good, organic local marketing. Using other techniques like wrapping your car, or making sure you have a Google local list in place will assist others in finding you.
- Be a leader
It’s one thing to have leadership traits, but how many of us are thought leaders? If you write well, or have decided to use the services of a content marketing agency, this could put you in the driver’s seat. There’s nothing better than word-of-mouth advertising, and by posting on social media and sharing your thoughts, your business can grow exponentially.
- Get endorsements
Do you know the local radio guy? If not, here’s a chance to make a business connection that may have a lasting impact. Getting free publicity on the radio from a popular disc jockey is worth its weight in gold.
- Enter associations
Joining the Chamber of Commerce, or any other trade associations in the area can help you meet people, describe your business and create some interest. You can’t pay for this type of organic publicity, but can reap the benefits as they unfold.
- Broadcast yourself
Sending a bunch of email blasts, or releasing press releases abour your business, services and the work you are doing can give local journalists something to write about.
While there are a number of tactics you can use to successfully market your business, these are fail-safe options that will work in your favor, providing results you never imagined. Nothing happens overnight, but if you are diligent in your efforts, the publicity you will receive will be well worth it.
Writer Bio: Allaire W is a professional writer with a love for the written word and a sweet tooth that turned a hobby into a business. You can find her “cooking” up assignments while covered in cake batter.
