As 2017 draws to an end, it’s time to start thinking about content marketing trends in 2018.
Integrating upcoming trends into your strategy is not only smart; it will also guarantee your brand’s success throughout the year.
According to the 2017 benchmarks and trends report from Content Marketing Institute and Marketing Profs, over 60% of B2B marketers report that their content marketing strategies are more effective than the previous year. That means that in order to stay in the driver’s seat, you have to know what your audience wants and expects. Here’s a look at some of the things you should be focusing on next year.
Content Shifts
Content marketing has evolved over time, requiring a comprehensive strategy that requires more than just a team of writers. Your content marketing team should include people who have experience in analytics, branding, advertising, content planning, graphic design, and audio and video production.
Taking content off the screen
2018 will bring more interaction with devices with call-and-response features, like Amazon’s Alexa.
Staying transparent
Making sure customers feel the transparency and authenticity of content remains a huge priority in the coming year.
Supporting the buyer’s journey
Create experiences that moves the customer from the top of the funnel down into the conversion stage. Make it diverse, nurturing, and purposeful.
Blurring media lines
With so many media outlets available, your content must be deployed across every channel you use.
Using live video
Live video is not high in usage for companies, but its popularity is growing among users. Getting ahead of the curve can make a difference in your content marketing.
About the author
Allaire W has over twenty years experience in the Marketing, Literary and Communications industries. A versatile writer, she has a strong background in creating clear and concise content for articles, blogs, white papers, case studies, web copy, press releases and e-books. She has worked in a variety of fields, including a stint at a major publishing house as an editor. A published author, she currently teaches marketing and writing classes to extend her love of education to others.
