Content marketing can help increase consumer awareness when it comes to your business, products or services. Content marketing involves creating and sharing materials online in various manners, including social media, blogs, online videos or online images. According to Curata, “74% of companies surveyed, content marketing has increased their marketing leads, both in quantity and quality.” While content marketing is important, different methods may have different outcomes and success rates. If you are looking to market your company, it is important to include short form video in your marketing efforts. Here is a bit more information about short form video.
What is Short Form Video?
Short form video is a content marketing method that involves the use of short videos. Most experts say videos used in short form marketing is less than 90 to 120 seconds in length. A short form video is short, sweet and right to the point. It is engaging and helps a potential client or customer learn more about your business, product or service in a very short amount of time.
Why Are Short Form Videos Increasing in Popularity?
Videos in general are an important element when it comes to content marketing. Consumers have shown that they love to watch videos on the Internet. More information can be gleaned quickly from a video, compared to information that requires you to read. You can see the exact product in action, see the people you may be doing business with, or see personality and uniqueness. Short form video is gaining in traction simply because people do not have a lot of time to sit and watch videos and/or they do not have a long attention span. A short form video is perfect for those who may not have the time to watch a long video or who simply get bored fast and want to move on to a new video quickly.
Where Can You Use Short Form Videos?
Short form videos can be used on many of the same platforms that regular videos can be used on. Short form videos can be placed on social media platforms, such as Facebook and Twitter. Short form videos can also be placed on video streaming websites, such as YouTube. Lastly, short form videos can be placed directly on your website. They can be used on your webpages or on your blog.
How Can You Make Your Short Form Videos Stand Out?
While short form videos may be short, they do not have to be bland or lacking character. When you are making short form videos, you want to focus on the point you are trying to make, while also injecting fun and personality into your video. Highlight your business, product or services, while also letting customers know what they can expect when doing business with you. Due to the short length, it is important to stay on point and not veer away from the topic at-hand.
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Carrie C. specializes in legal, fashion, parenting and home and garden topics. However, she is a very versatile writer. In her ten years of writing experience, she has written about a wide array of topics. If it can be researched, she can write it. As a mother, many of Carrie’s interests revolve around her son. She enjoys watching him play sports, helping in his classroom and engaging in fun activities together. Outside of this, Carrie enjoys dining out, traveling and spending time with her friends.
