Making your readers laugh is a good way to make your content and your brand stand out, get shared, and be remembered.
Did you know that someone made a law that all online content must be serious and boring? I think the guy’s name was Burgermeister, or Meisterburger. Something like that. It’s true! At least I think it is. I read it online, so it must be true.
I actually wish it were true, because that would explain the complete and total lack of humor in most of the stuff I read on the internet.
In his best-selling book, Contagious, Jonah Berger writes that one of the factors of so-called “viral content” is its ability to elicit emotion. One of the best ways to elicit emotion is by tickling your readers’ funny bones. Of course, you can also scare the bejeezus out of them and get a similar reaction. Fear is another kind of emotion. But why do that when you can have a little fun and make people laugh?
What’s that? You have no sense of humor? That’s okay. You can use an article writing service or a blog writing service and get a freelance writer to serve up some quips. Your readers will keep coming back for more when you make them giggle.
What now? You can’t infuse humor into your blog posts because the topic is dry? You know, there’s an argument to be made that the drier the subject matter, the more it needs humor. If you’ve ever attended a conference or seminar about insurance (yawn), you know that the speakers often use humor to wake up the audience. That’s what you need to do with your online content.
Instead of delivering the expected, try delivering something unexpected and maybe even a little bit funny. When you can make your readers smile or even laugh out loud, you’ll have the basis for contagious content.
About the author
Kathleen S is a real estate expert with over 10 years of experience writing in the real estate industry. During the day, she works as a real estate assistant, specializing in high end and luxury homes. With over 25 years of experience in writing, Kathleen has honed her skills in a wide variety of writing mediums.
