To ensure your content strategy works for the long-term, you need a solid governance framework for everyone to follow. This framework allows for the alignment and management of content well into the future, promoting the continued success of your strategy plan.
Since a lot goes into creating this framework, however, it can be easy to let it fall to the wayside and simply hope for the best. Unfortunately, without it, things will undoubtedly fall apart faster than you may believe, leaving you at square one before you know it.
So, don’t let despair get in your way. Instead, aim to keep your motivation levels up throughout this process by keeping these key benefits in mind every step of the way.
Keep Everyone on the Same Page
While workflows tell your team who is in charge of which tasks, governance spells out just when and how to approach each step. By clearly defining the ideal approach everyone should take, you are keeping them all on the same page. This serves to ensure the alignment of your content strategy for years to come while still allowing for adjustments as needed to achieve your goals.
You can then trust your team members to complete their key tasks without deviating from the intended path. Otherwise, everyone would have to simply rely on their best guess of what you want, which can only serve to tank your marketing return on investment as your content fails to hit the mark.
Help Your Customers Know Just What to Expect
As you establish the processes that guide your content creation and distribution, you give your customers an idea of just what to expect from your company. With that, they will understand when to visit your site for new content and all the ways your brand strives to provide them with the support they need.
By setting and fulfilling their expectations, you help customers feel better connected to your brand, improving their loyalty by leaps and bounds. They will be much more likely to check in with your brand first in doing their industry-specific research, as a result. This helps keeps your brand on their mind and first in line when it comes time to make a purchase, all thanks to your carefully planned, created, and positioned content.
Streamline Monitoring and Future Improvements
Effective content strategy plans do not favor being left to their own devices. They need regular attention to continue making a positive impact on your customers or the whole operation can go rogue in no time flat. But just any type of attention will not do. You also need a plan to make the most of your monitoring and improvement efforts, which is where governance comes in yet again.
Using your governance framework, your team can tend to the needs of your existing content, updating it and redistributing it through the right channels to make the biggest impact. They can also use that framework to evaluate the performance of your content, identifying where to focus your efforts in the future as well.
Furthermore, with the right guidelines in place, this review process can happen on a regular basis and to your standards. This will help keep your content fresh and relevant to your brand, which goes a long way in ensuring you can achieve all your goals year after year.
Tap into the Power of Marketing Automation
Marketing automation is on the rise with 79 percent of successful companies embracing the power of this high-tech marketing tactic for over three years running. Without a doubt, if you do not want to get left behind, you had better hop onboard soon. But you cannot do so effectively without a content governance framework already in place.
Marketing automation requires clearly defined goals and processes that allow your team to hit all your key metrics time and time again. Otherwise, their efforts could be all over the place, leaving your customers without an idea of what to expect from your brand. The lack of focus can also send your marketing dollars flowing into the great unknown, which can quickly bring your journey toward true success to a screeching halt.
Go from Content Chaos to True Harmony
In the end, your content governance framework provides direction and keeps chaos at bay. When everyone knows just what they need to do, how to do it, and when to get it all done, true harmony prevails.
Whether you choose to stay on course through the years or scale your strategy up or down, the established governance framework will continue to work for you. Even changes to the team and workflows will not derail your efforts as long as you have your processes to look to in those challenging times.
If focusing on these benefits does not provide the motivation you need to create your own content governance framework, that is perfectly okay. You can get around that problem by having our team at WriterAccess lend a hand. Contact us today to have our content strategists create a beneficial framework designed to promote the success of your brand well into the future.
Marie A. is a talented copywriter and content strategist who can help you achieve great success with all your digital marketing campaigns. She can write up all the web content you need to promote your company and build a loyal following. She also provides content strategy services to help you establish and follow an effective inbound marketing plan. She writes shareable copy with a clear call to action that inspires your readers to move forward in their purchase journey. Her content will always reflects your company voice and mission while adhering to your preferred style guide. Through the creation of optimized webpages, blog posts, whitepapers, and other works, she can help you speak directly to your target audience and build brand loyalty.
