Think about the current projects underway at your company; if you haven’t stopped to see the big picture, you probably don’t realize that every department—and every project—encompasses tons of moving parts. Of course, each of those pieces is powered by humans in one way or another.
By definition, a “project” is typically something that’s temporary or, at a minimum, occurs infrequently. For this reason—and a few others—it doesn’t always make sense to utilize payroll employees to put the wheels in motion when there are special things going on around your organization.
In fact, projects are often best undertaken by gig workers.
Why?
Because today’s independent contractors are highly skilled individuals who bring out-of-the-box thinking and unique expertise to every task they touch.
So, how many gig workers does it take to complete an entire team? It depends on the duty at hand. The great thing about the gig world is that it’s there when you need it, and when you don’t, you don’t have to worry about stretching your payroll with full-time employees who don’t have anything to do. The truth is, you can find freelancers to do almost any job you need done nowadays, and if the endeavor you need to have completed isn’t part of your company’s core competencies, you’ll likely save money and enjoy the experience offered by expert gig workers.
What do we mean? Here’s a look at some areas where freelancers commonly take the reins on the solopreneur landscape:
1. Content Writing
It’s a well-known fact that everybody needs words. It’s nearly impossible to survive in this web-reliant world without an awesome site and well-crafted content.
Rest assured, having a few freelance writers on your team will facilitate the filling of your sales funnel and free up time for your full-time staffers to take care of other tasks. It takes a special set of skills to create content that’s geared toward today’s audiences, which is why 44% of marketers outsource their content generation needs.
2. Website Design
Let’s be honest—even drag-and-drop templates can be incredibly frustrating, especially if you have anything else to do (which, of course, you do!)
If you really want to stand out above your competitors, it’s best to seek a site that’s not created from an off-the-shelf template. Like content writing, this requires a special set of skills (and a lot of patience). Unless your firm specializes in web design, this is usually one of the elements that’s best left to outsourced experts.
3. Content Strategy
If you don’t know what a content strategy is, you’re already behind on the game. That’s okay, though. There are master freelancers who specialize in helping you learn the ropes from the ground, up.
The long story short: your content strategy is your key to the digital road ahead. It implores the use of:
- Content calendars – When will you post blogs, social media updates, and newsletters?
- Valuable information – What do your readers actually care about?
- Navigation and visual effects – How should your website look, feel, and function?
4. Editorial Review
Maybe you have an awesome team of in-house wordsmiths who could use a second set of eyes before you hit the “Publish” button. The gig economy is a great place to fulfill this need without spending a fortune on a full-time employee. Whether you have a one-and-done white paper, or need help proofreading ongoing blogs and social posts before the entire world wide web gets its eyes on them, professional freelancers afford you the ability to have a go-to review without any hassle.
At WriterAccess, you’ll find a plethora of people who can help your company complete projects, produce amazing content, and strategize for long-term digital success. Ready to get started? Learn how to pick (and keep) the best freelancers for your future endeavors right now!
Kristin B is interested in anything that teaches her something new or gives her a different perspective on something she already knew. She’s a self-proclaimed Learn Nerd, which means the world is her educational oyster, and she’s always seeking opportunities to learn from life’s experiences and her clients’ assignments.
