As a content manager in whichever respect you find yourself, you may feel that you, and you alone are single-handedly responsible for content creation. You may feel that every step of the process is weighing on your shoulders; idea generation, research, writing, editing, and distribution. This does not have to be the way it is, however. When you assemble a writing team to assist you with content production, they can do more than simply follow orders and write. Here are a few of the benefits of allowing your writers a little more responsibility and power in the content production process.
Pitching Ideas
Content writers are marvelous at pitching ideas for their clients. Because content writers are accustomed to digesting information very quickly and then creating something with it, they can take in the general information about your brand or your website and then feed great ideas back to you in a short amount of time. Delegating idea generation to others frees up more time for you to focus on other aspects of your job.
Research
Although some clients bring all of their own research to the table, ready prepared, this is not always the case, and there is no rule saying it must be that way. When you hire freelance writers, you are not just hiring talented writers, you are hiring talented researchers as well. Content writers and freelance authors have made their career out of knowing how to find information quickly and then turn that information into relevant articles, blog posts and website pages that will benefit their clients. Your writers are not scared of a little research. So if you are looking for ways to streamline and delegate, then passing on some of your researching responsibilities to your writers is a great way to accomplish that.
But Who’s The Boss?
Keep in mind that just because you are delegating more to your writers than simply writing does not mean you are not always in complete control of your project. Writers are accustomed to having ideas shot down, and they do not take it personally. Usually they have three more ideas waiting in the wings for you anyway.
If you consistently work with the same writer or group of writers then over time you will begin to trust them more and more to produce content for you that is precisely what you had in mind. This is one of the best benefits of working solo with a few talented writers. You can depend on the content getting better and better as the writers get to understand you and your brand better and better as well.
Sarah R is a content developer and freelance author as well as a single homeschool mother. When she is not creating great content for her clients, she is lost in a world of construction paper, glue, fractions, and sentence diagrams.
