Do you ever feel like you’re facing an impossible mission, trying to come up with fresh content constantly? The task can seem pretty overwhelming, especially for small business owners who are already juggling a hundred other tasks on a daily basis.
Fortunately, there’s an awesome key to content creation your customers are handing you on a gold platter (or keyboard, as the case may be). Unfortunately, many people don’t even realize it.
No matter what industry you’re in, chances are, people ask you the same questions over and over again. Sure, it’s a great idea to have an FAQs page on your website, as that serves its purpose in directing customers to answers any time they come to mind. With that said, have you ever considered turning these frequently asked questions into their own unique pieces of content by way of socially shareable blogs?
If People Are Asking You Questions, They’re Searching Online for Answers
By the time people go out of their way to call or email your company directly, you can guess they’ve probably already done a fair amount of searching online. This begs the questions: Did they reach out to you because they can’t find the answers they’re looking for? Or have you done such a great job at content creation that you’ve pushed your audience a little further down the sales funnel?
If you’re not utilizing your FAQs to create fresh content, it may be a happy accident that customers are contacting you. With a change in the way you approach these questions, however, you can easily become a sales funnel-filling machine.
FAQs Help SEO
Embracing your frequently asked questions by way of blog creation will open new opportunities for your business. Search engine optimization, or SEO, is basically your company’s way of making friends with all the ways people find your business online. The more optimized your website, the more likely you are to be seen on the first page of someone’s search results. This, in turn, brings more customers your way.
The trick is, it’s not just about constantly churning out words so you can show the search engines you’re keeping things fresh. Instead, it’s all about adding value to the posts you put out to the world. What better way to be valuable than to address the questions and concerns your customers are already asking!
Offering Advice Online Shows You’re an Industry Leader
People want to hire someone who knows what they’re talking about. By default, your answers to commonly asked questions will show that you understand your industry from a novice’s viewpoint, making you more approachable. As an added bonus, the more valuable people find your content, the more likely they are to share it on social media sites. This opportunity for free advertisement is something that should never be ignored in this day and age!
People appreciate expert advice, and they’re constantly looking for answers to questions online. By filling this knowledge gap, you present your business as a leader worthy of being hired.
How Can You Leverage Your FAQs?
Here are a few ways you can keep your content fresh using your FAQs:
- Keep track of the questions your customers ask.
- Write blogs to answer those questions (or hire a content writer to help).
- Share your stories on social media.
- Engage with people who comment, share or like your posts.
- Offer advice on threads and posts within your industry online.
- Note questions people are asking in general forums, articles and posts on the web.
Don’t be frustrated by frequently asked questions. Instead, embrace them! They’re the key to constant content creation that your audience (and the search engines) will find valuable. By answering questions in the form of blogs — and sharing your knowledge on various social media channels — you’ll be at the forefront of today’s information-hungry consumer environment.
Kristin B is a niche cable nerd by day and content creator by night. She spends her time in Denver meandering from coffee shop to coffee shop, hoping to contribute to every small business in town, one cup at a time as she creates blogs, web pages, and marketing collateral for her clients.
