One of the largest groups to read blogs on a regular basis are women, many of whom are mothers. Many mothers enjoy browsing social media sites and reading blog posts in their down time or while waiting in the doctor’s office. Humorous, sentimental and informative blogs are the best way to reach this audience – an audience who reads to find new knowledge and perspectives.
Incorporating Humor as a Blog Writer
Even for the most serious of subjects, humor can be helpful in spreading the word. Moms like messages that make them smile. In a day packed with full schedules and various child-related insanity, many moms look to blogs as a respite. After a full-on battle with the two-year-old in the canned goods isle in a store packed with watchful strangers or a discovery of the new haircut the 4-year-old gave herself, mothers may need a chance to wind down.
A blog post on your latest product launch is just not going to cut it here.
- Insert relatable references that could be ridiculous and true at the same time
- Nostalgic humor can easily tie in to a soft sell
- When kids are involved, a hilarious story is sure to ensue. Out of the mouth of babes…
- Use funny mom-related memes or cartoons in your blog or social media posts
Health, Cleaning and Inspiration
Let’s face it, being a mom is tough work — it’s a 24-7 job that is often thankless and exasperating. There’s no question that certain moments make it all worth it, but reaching out to moms is also about making their job just a bit easier.
Blog posts that offer simple how-to posts or tips for common problems are a great way to increase your mom traffic. Mothers love to look up solutions to their daily problems, so offering posts that answer those questions will have your company blog ranking high in their SEO results. There are loads of great subjects for these kinds of posts and choosing the right one will be based on your company and what best fits into what you do:
- Household cleaning and chore tips
- Organizational ideas and solutions
- Child or adult health, safety and warning signs
- Healthy habit ideas
- Crafts
- Home décor and gardening
- Pet care
- Tips for stages (toddler, teen, elderly parent, etc.)
- Ideas or solutions for loved ones (friends, husband, parents, etc.)
- Meal ideas
- Shopping tips and deals
- DIY projects
Adapting Your Products and Services
Company blogs should consider the motherload of readers as they post. Nearly every industry is connected to these mothers in some way. Writing a blog on elderly care? Chances are, there is a daughter (in our group of now mothers) who has a parent approaching this type of need. Selling services or products that relate mainly for men? Well, mothers are going to have significant others, fathers and even brothers they are thinking about. No matter who your primary target audience is, mothers should always be in the back of your mind and some of your posts should be written just for them.
If you are having trouble relating to the motherload yourself, you might just want to find a parent writer (like myself) who can identify with the mothers you will reach. A freelance blog writer will be able to match your company voice and write the new post in the spirit of your brand without missing a beat.
Alethea M is a corporate blogging guru and freelance writer for WriterAccess. She often uses interesting facts from her article research to impress friends at dinner parties. Her husband is her biggest fan — though this may be because her writing income allows her to share in bill-paying each month.
