The countdown is over, and our team at WriterAccess is excited to head across town to MarketingProfs B2B Forum 2016 from October 18-21.
It will be a great opportunity to meet up with some of the most exceptional minds in the industry to discuss all things marketing.
For its tenth year, MarketingProfs is pulling out all the stops with informative sessions, networking opportunities, and the chance to explore one of the most beautiful cities–although we may be a bit biased on this.
We’ve prepared a list of nine things we’re looking forward to. Make sure you stop by booth 412 to discuss some of your favorite sessions, marketing ideas, local food options, or just to say hi!
1. Speakers
We’re psyched about this year’s list of speakers! Considering many of our team members happen to be writers themselves, we have a special appreciation for Everybody Writes by MarketingProfs’ Chief Content Officer Ann Handley. Ann’s opening session will set the tone for the rest of the week.
Make sure you check out the complete list of exceptional speakers for this year’s B2B Forum. Here is a short list of our don’t-miss sessions for the week:
- Joe Pulizzi: A New Content Marketing Approach: Marketing As A Profit Center
- Andy Crestodina: Advanced Analytics & Optimization: How Writers Can Use Data To Research And Rank
- Mary Ann Fitzmaurice Reilly: From Modern Marketer To CMO To CEO
- Matthew Grant: Are You A Marketer Or A Mind-Reader? How To Know What Your B2B Buyer Is Really Thinking
2. Seeing Familiar Faces
One of our favorite things about attending conferences is hearing what our friends have been up to since we last saw them, some of whom were kind enough to speak at our Content Marketing Conference in the past.
We’re looking forward to learning about using Snapchat to increase engagement and enhance social selling strategies with Carlos Gil. We’re also excited about Lee Odden’s session on recruiting influencers, which will have some great tips on developing an influencer marketing program.
Some additional sessions on our list this week include:
- Larry Kim: Insanely Cheap Viral Content Promotion With Facebook & Twitter Ads
- Ardath Albee: How To Scale B2B Content Marketing To Drive Downstream Revenues
- Erica McGillivray: Get Scrappy B2B! Tips And Tricks From The Digital Trenches
- Matt Sweezey: Smarter Content Distribution: Three Ways To Systematically Rise Above The Noise
3. Exchange of Ideas
We always love the opportunity to connect with the brilliant marketing minds out there to discuss innovative ideas, new marketing trends, and content creation and optimization.
B2B Forum 2016 is an excellent opportunity to hear some of the new ideas our peers have been incorporating in their marketing strategies.
4. Opportunities to Learn
With the incredible sessions, Learn at Lunches, and Roundtable Discussions, there are so many opportunities to learn from all of the innovative minds that will be in attendance this week.
Scott Brinker’s session on navigating marketing technology, for example, will break down the complex nature of how to optimize your use of technology.
5. Meeting You!
There is nothing we love more at WriterAccess than meeting new people! B2B Forum 2016 offers multiple chances to do just that by scheduling networking opportunities, such as the Speed Networking Over Breakfast Session on Wednesday.
Throughout the conference, our team members will be at the WriterAccess booth, so make sure you stop by #412!
6. Fitness
Here at WriterAccess, we understand that creating an exceptional marketing strategy requires a lot of brainpower; sometimes, you just need to take a break!
The team at MarketingProfs took this into consideration when scheduling this year’s events; they included sessions for yoga, running,and a photo walk through the Seaport District with Steve Garfield for those looking to stay active.
7. MPB2B After Hours
After a long day of sessions, we’re looking forward to meeting up with folks in a more casual setting.
Events like the Birthiversary Hullabaloo, After Dark, and the Wurst Party Ever offer a laid back environment where we can discuss the information shared in the earlier sessions.
8. Boston Anyone!?
We always love the opportunity to show off our city. From the history to the brilliant minds to the food, there is always something to do in Boston.
We understand one of the greatest challenges of visiting a different city is figuring out the best places to eat. So for all our friends out there wondering where to get some great food, have no fear! We’ve got you covered!
Head over to Bastille Kitchen, a French bistro with a contemporary feel, for a divine menu with an option for everyone. While there, make sure you check out their downstairs Chalet Lounge for a more rustic, hideaway vibe.
For the best cocktails in the city, awesome music, and locally-sourced, globally-inspired dishes, stop by Tavern Road. Request Louis’s burger and sip a StayClassy from top mixologist Tenzin.
Looking for something a little different to spice up your meal plan for the week? Blue Dragon may be the place for you. Blue Dragon is celebrity chef Ming Tsai’s newest venture, offering a tapas-style selection of unique East meets West dishes. They even offer gluten free options.
Of course, no Boston food list is complete without an incredible clam chowder suggestion. For a twist on this New England staple, check out Executive Chef Laurent Poulain’s unforgettable, less creamy variation for something to tweet home about at the OAK Long Bar + Kitchen.
9. Sharing WriterAccess News
With the addition of Content Strategists to the platform and our updated order form, there are some exciting changes taking place at Writer Access.
Thanks to the hard work of our veterans and the addition of some new team members, we have a lot we’d love to share with you. Make sure you take some time to stop by booth #412 to discuss strategies for content marketing success. See you there!
