The secret to maintaining a successful website, blog, or social media page is great content writing.
All of the gimmicks in the world can’t replace well-written, engaging content. But how can you tell if your content writers are producing the kind of content your pages need? Here are a few tips:
1. Your readers are sharing your posts.
Perhaps the most visible sign of great content is the number of people who share your posts. If they are willing to read and endorse your writing to their friends online, you can be sure that you’re heading in the right direction with your content.
2. You get lots of comments.
Looking at the number of comments at the end of a post is another way to determine if your company is producing good content. If your readers are interacting with you through your website, blog, or social media pages, you are doing more than just spouting words; you’re starting a conversation.
3. Your content has great visuals.
Visuals like images and videos help to make your content more engaging. However, stock photos—though easier—can make your pages look canned and boring. If your visuals still make you smile for weeks after it is posted, you’ve likely got great content.
4. Your content provides value.
The best content answers a reader’s questions, such as how to cook a turkey or how to fix a toilet.
5. Your readership is growing.
Good content attracts readers. If your number of visitors continues to grow, it’s probably because your audience is finding great content on your pages.
Measuring the success of your web content doesn’t have to be difficult or confusing. Look at how many people are visiting your site, how many are sharing your posts, and how many are leaving thoughtful comments.
About the author
Sandy M has been a full-time freelance writer since 2005. Her work has appeared in dozens of print and Web publications, including About.com, “Mahogany Magazine,” “Huffington Post,” and “USA Today.com.” She is also the author of two books about Cleveland history and is researching a third book.
