Marketing companies offer the same tired advice about generating traffic and converting leads. Here are secrets that no one will tell you about how to turn browsers into buyers.
1. Identify Yourself
With the increase in online hacking, buyers are more wary than ever of entering payment information into online forms. And since anyone and their brother can publish a website, there’s even less inherent trust from the buyer’s perspective. One way to enhance trust in your site, product, and services is to identify yourself.
Your “about” page should include more than what you sell; it should feature pictures of you and your team, mention your credentials, and explain what your background is. Of all these, the images will do the most work. They transform you from a generic “site” into a real person who is willing to be transparent about his or her identity.
2. Offer Something That No One Else Will
When you use freelance writers to generate content, make sure you communicate to them that your site offers something unique that browsers can’t find anywhere else. That way, the content writing you get from article writing companies will accurately communicate the high value of your service or product, and make browsers more eager to buy.
3. Stop Focusing on Traffic
Website traffic is great. It helps get you higher on the browser results pages. But traffic doesn’t necessarily bring you buyers, and it definitely doesn’t bring you income.
Too often, site owners focus on traffic instead of profits, and that can cost you in terms of cash flow and business longevity. Website content marketing services will never tell you this secret, because it’s easier to generate traffic than it is to actually convert browsers into buyers.
These three secrets that turn browsers into buyers won’t be found elsewhere on the web, and you can bet that your conversion rate will grow once you use them.
About the author
Kathleen S is a real estate expert with over 10 years of experience writing in the real estate industry. During the day, she works as a real estate assistant, specializing in high end and luxury homes. With over 25 years of experience in writing, Kathleen has honed her skills in a wide variety of writing mediums.
