You’ve run every play in the book and managed to get potential customers to check out your blog. If you were playing football, you’d be at first and goal–and looking for a touchdown. Do you have what it takes to run that play and convert readers into customers? We’ve put together five tips that can help you score.
1. Drive Home the Value Proposition
Every blog you post may not directly promote your products or services, but when you do–give readers a reason to learn more. When used in your blog, a value proposition combines the best reasons for readers to learn more about your company and perhaps become a paying customer. A value proposition differentiates you from the competition and makes your product or service the obvious choice.
2. Score with Your Headlines
One of the biggest fumbles you can make in blog creation is when you leave out headlines or you don’t put proper focus on these critical components. In many cases, readers will skim your headlines to determine if they want to read the article in full. Plus, the headlines may be pulled out by the search engines to provide actionable answers to user inquiries.
3. Fire a Few Bullets
Bullet points are a great way to break up your text and keep readers involved. Here are a few tips to get the most from this technique.
- Keep bullets as short as possible, and actionable when appropriate.
- Be consistent. Either write in full sentences with a period (or another mark) at the end, or don’t do so.
- Bullets are great to use as summaries at the beginning or end. They can also be used to break up more complex information.
- Avoid excess fluff or wordy phrases in your bullets (these can include words and phrases such as however, in addition, furthermore, as you have seen.)
4. Optimize Your Plays (SEO)
You always want to optimize your content for search engine presence. Not only will it help bring more visitors to the blog posts, but it will bring “better” visitors–those who will be more likely to convert and become customers. Learn about what SEO means today and how you can make your posts perform.
5. Close the Deal
When it comes to converting readers into customers, the “fourth quarter” is the most important part of your blog game. Make sure you wrap up your content with an exciting conclusion and a call to action that invites readers to take the next step. In some cases, you may find it is easier to write your conclusion and call to action first and then write the rest of your article “backward” around your conclusion.
So, now that you’ve gotten readers to first and goal, these tips should help you score! Just remember, when it comes to success with your blog–and in football–practice makes perfect. Keep creating immersive, high-quality content and those conversions are sure to follow. If you need help with any step of the content creation process, let the writers at WriterAccess help–we are content all stars!
With over a decade of experience in the content-writing business, Tracy S. has seen it all and written about most of it! Tracy has real-world small, local business knowledge. She can provide elevated assistance to these companies, ranging from plumbers to hairstylists to real estate agents–allowing them to reach new heights through content marketing. Tracy is also comfortable writing about vaping, CBD and dispensary-related topics.
